Personal Branding Blog — February 16, 2018 — February 16, 2018 Over the last few years building a strong Fan base on Facebook Pages has become more of a challenge for personal brands. Since the latest updates to its News Feed online relationships have seen a decline. But the ability to build a strong community … Continue reading What the New Facebook News Feed Updates Means for Your Personal Brand
Yasmin Bendror — February 9, 2018 Follow @yasminbendror — February 9, 2018 Now that it’s been over three weeks since the announcements from Mark Zuckerberg on Facebook’s News Feed algorithm changes, I hope everyone has calmed down a little. My clients, friends and colleagues have been asking me what this all means as Zuck’s message … Continue reading Facebook News Feed Changes. Stay Calm. Don’t Panic.
Chris Sheehy — February 5, 2018 Follow @sidewalkbrand — February 5, 2018 A couple of weeks ago Facebook announced they are reducing the number of organic (not-paid) business news stories that display on your Facebook feed. For businesses – especially ones with a small or non-existent advertising budget, this is crushing news. But what if … Continue reading Do This – Now That Facebook’s News Feed Is Dead
Paul Casinelli — February 2, 2018 — February 2, 2018 mohamed_hassan / Pixabay Facebook recently announced updates to the News Feed that have publishers and brands concerned, and with good reason. The implications of these changes are particularly important for video (and we love video here at Brightcove!). Video continues to be an important pillar … Continue reading How to Succeed with Video Marketing After Facebook’s News Feed Update
Erik Huberman — January 31, 2018 Follow @ErikHuberman — January 31, 2018 2017 was a nail-biter of a year for everyone, regardless of political or business affiliations. With a new president, booming social media, and constant shake-ups across industries, most of us could barely keep up. Now that 2018 is here, though, smart business leaders … Continue reading 4 Lessons We Learned From the Vicious 2017 News Cycle
Brent Pohlman — January 31, 2018 Follow @brentpohlman — January 31, 2018 In 2018, I am finding that things are changing right before our eyes. People are up in arms about the recent changes in Facebook and the effect it will have on their sites and paid advertising. The “dead” messages are out in full … Continue reading Stepping Away from the News
Laura Donovan — January 12, 2018 Follow @thewordpro — January 12, 2018 PublicDomainPictures / Pixabay Facebook has announced a change to the News Feed and publishers, marketers, and businesses are concerned. As explained in a blog post by Adam Mosseri, Head of News Feed in a Facebook Newsroom update, “Facebook was built to bring people … Continue reading Facebook News Feed Change (and Panic Ensues)
Joao Romao — October 10, 2017 Follow @joaoromaolx — October 10, 2017 Simon / Pixabay Understanding how Facebook works is tough. Their algorithms are updated constantly and it’s hard to keep track of every change. However, I think it’s quite possible to formulate a couple of rules or laws by analyzing their changes through the … Continue reading The Laws of Facebook’s News Feed
Josh Slone — September 20, 2017 — September 20, 2017 A Social Media Marketing Plan for the Fake News Generation There aren’t too many marketers in the world who don’t have a social media marketing plan in action right now. I’d like to say that’s a good thing, but it’s (typically) not true. 95%+ of … Continue reading A Social Media Marketing Plan for the Fake News Generation
Overloaded with content? Julie Joyce explains why it’s essential for SEOs and link builders to learn how to wade through a sea of potential misinformation. Julie Joyce on September 13, 2017 I like to joke that whenever Moz publishes an article about links, half my clients immediately email me about it. But that’s really … Continue reading Fake news! How to recognize bad advice in link building and SEO
