By Nadiia Gryshchenko July 28th, 2017 Most users want to share their updates with the widest audience. But for business pages, post reach is usually one of the KPIs. The problem is that organic reach for Facebook business pages has recently decreased. The same refers to the pages of individual users. What happened and … Continue reading Everything You Want To Know About The Facebook News Feed
Robert Weiss — June 9, 2017 Follow @nycvideomktg— June 9, 2017 We know nobody likes to spend money, but at the same time, nobody likes to spend money on something and then have that money wasted because the quality of the deliverable is poor. Starting in 2005, the year YouTube launched, the internet has quickly … Continue reading Good News for Business — Costs of B2B Video Production Content Is at an All Time Low!
Scott Barnett — May 10, 2017 Follow @scottabarnett— May 10, 2017 If you were going to build a local news site from the ground up today, knowing nothing about how newspapers made money in the past, how would you do it? I started thinking about this earlier this year when I read this excellent post … Continue reading How To Build A Next Generation Local News Site
Consumers Can Stomach Ads In News Feeds, Research Shows by Gavin O’Malley, Staff Writer @mp_gavin, April 17, 2017 Consumers are most critical of ads that run on their most personal device: smartphones. That said, mobile users are more critical of some ads than other. Luckily for Facebook and similar platforms, 67% of users say social … Continue reading Consumers Can Stomach Ads In News Feeds, Research Shows
The Facebook Ad Spotter extension for Chrome browsers highlights ads as they appear in the news feed and calculates the ratio of ads to organic posts. Tim Peterson on March 22, 2017 Some time this year, Facebook will max out the number of ads it can squeeze into people’s news feeds. But how many … Continue reading How to track Facebook’s ratio of ads to organic posts in your desktop news feed
Ross Wingo — March 18, 2017 — March 18, 2017 Facebook is a powerful medium through which people do a variety of things: communicate with one another, share news, plan events, discover brands, and more. According to Facebook, 1.8 billion people use the platform monthly. That’s an incredible number. If you’re a small- or medium-sized … Continue reading How Do I Show Up in the Facebook News Feed?
AI Knows What is Fake News, Even if Your FB Friends Don’t by Catherine Lu, Op-Ed Contributor, March 3, 2017 While fake news has always been around (e.g. urban legends), the 2016 U.S. presidential election invigorated the topic. According to a joint NYU and Stanford fake news study, fake pro-Trump stories were shared at least … Continue reading AI Knows What is Fake News, Even if Your FB Friends Don’t
Ginny Marvin on February 28, 2017 What does online brand safety mean in the age of hyperpartisan, sensationalized and fake news content? With programmatic targeting and retargeting, brands can find themselves cozied up to content that may not match up with their values and messaging. That’s not new, but the proliferation of sites aimed … Continue reading Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network
Stacey Rudolph — February 14, 2017 — February 14, 2017 Technology innovation is changing the way we interact and behave. Over the past twenty years, we have moved from monochromatic newspaper to playbooks to digital news portals. This evolution in news consumption inadvertently means the future of advertising is also drastically changing. To give credence … Continue reading How Digital News Consumption is Shaping the Future of Advertising [Infographic]
AMP in Google News Results Skyrockets Globally by Mordy Oberstein , January 30, 2017 Back when AMP first entered Google’s mobile News Box in early 2016, the faster loading, lighting bolt indicated cards were a rare novelty. When we initially started tracking the percentage of AMP results within Google’s mobile News Box, the numbers were … Continue reading Google AMP In News Section More Than Doubles Ranking Results
