Columnist Kevin Lee is predicting that 2017 will be another great year for paid search, due in part to events both within and outside of the industry. Kevin Lee on February 3, 2017 Based on what I’ve seen across my diverse set of clients, and talking to others in the industry, I’m predicting 2017 … Continue reading Methbot, fake news and five other reasons SEM/SEO interest will surge
Amy Jackson — January 9, 2017 — January 9, 2017 I hate doing the laundry. The most difficult part is actually putting away the clean clothes. Putting the clothes in the washer and transferring them to the dryer is a breeze. Honestly, I don’t even mind folding them. But there is something so truly terrible … Continue reading This Is The Bad News About Blogging, But You Should Do It Anyways
Wendy Lindars — November 16, 2016 Follow @enx2marketing— November 16, 2016 It seems like everyone is trying to find a reason why Trump was elected president. Many reasons have been batted around by the media such as the FBI reopening the Benghazi email scandal a week before the election, the Democrats dropping the ball, and … Continue reading I Saw The News Today, Oh Boy: Fake News Sites and SEO
by Virginia Franco Follow @VAFrancoResumesOctober 17, 2016 The term “resume reading” should be obsolete in today’s job market. Given that the average reader spends between six and 20 seconds on the first pass, we should really refer to it as “resume scanning.” While the idea of scanning versus reading a resume may be terrifying – … Continue reading How Your Resume Must Resemble a News Article to Get Past that First Scan
by Kirstin Liebhardt Follow @onlinenewsroomOctober 4, 2016 Social media means different things to different people. Connecting with friends, liking and sharing photos of loved ones and keeping tabs on your local community are what many users on social media sites like Facebook and Twitter are doing. Did you know social media can also help with … Continue reading 3 Reasons Your News Needs Social Media
by Mike Brooks Follow @michaelsbrooksSeptember 6, 2016 If you’ve been marketing your business online for more than a couple days, you probably know the one big truth… Google changes And they change a lot. One of the many Google changes I’ve been watching since it was announced in 2015 is called RankBrain. To put it … Continue reading What Is RankBrain? Google News You Can Use.
by Scott Barnett July 12, 2016 Follow @scottabarnettJuly 12, 2016 In May, we wrote about Facebook’s news feed and how they prioritize posts. Following their annual F8 conference, Facebook themselves revealed details how they prioritize what shows up in user’s news feeds. Our conclusion was confirmed that if you were a business owner or a … Continue reading Facebooks News Feed, Part II
by Susan Frech July 19, 2016 Follow @SueFrechJuly 19, 2016 A few weeks ago, Facebook dropped another one of its algorithm “bombs.” The social media juggernaut announced it would now heavily prioritize posts shared and published by Facebook friends, rather than those posted by pages. The change has enormous implications for businesses that have been … Continue reading 4 Ways Brands Can Combat Facebook’s News Feed Change
by Warren Knight July 12, 2016 Follow @warrenknightJuly 12, 2016 Did you know: there are over 1.65 billion monthly active Facebook users and 1.09 billion log into their Facebook accounts daily? Facebook has, and always will be “The Social Network.” It has the largest following, was the first to take social to a whole new … Continue reading Finally — Facebook News Feed Explained
by Bob Hutchins July 2, 2016 Follow @BobhutchinsJuly 2, 2016 Every year, Reuters releases one of the most in-depth studies about how digital news is consumed and processed around the globe. The brand new Digital News Report 2016 is packed with 124 pages of in-depth insights, specifically analyzing how users in 26 countries receive “the … Continue reading What 50K News Consumers Tell Us About Digital
