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Susan Tucker — September 26, 2017 Follow @getsusanmktg — September 26, 2017 nile / Pixabay Newsjacking allows you to piggyback a viral news story for massive engagement. Author and marketer David Meerman Scott coined the newsjacking term. He explains it as “the process of leveraging trending news to elevate your brand’s message.” This practice also … Continue reading Do You Know the Newsjacking Trick for Getting Your Emails Opened?
Mike Allton — April 16, 2017 Follow @Mike_Allton— April 16, 2017 Over lunch on a Thursday I took twenty minutes to bang out a post about some breaking news in the social media industry. Over the next few days, that post received over 20,000 views. Let’s dig a bit into what that post is about, … Continue reading Benefits of Newsjacking – A Case Study Into 2500% More Traffic
Ronn TorossianJuly 31, 2015 In today’s world, marketers should be aware of the fact that there are new ways to generate the attention of the media. A recent, popularized way is what is known as newsjacking. You’re probably thinking, “What is that?” Well, it is a process in which you take a breaking news story … Continue reading Generating Media Attention using Social Media and Newsjacking
In a Marketing Land Q&A, Spredfast’s Chris Kerns, author of “Trendology,” makes a convincing case that brands can increase their social relevance with in-the-moment messages. Martin Beck on November 4, 2014 We all know it when we see it: the real-time marketing slam dunk. Oreo’s “You Can Still Dunk in the Dark” is the … Continue reading Does Real-Time Marketing & Newsjacking Really Work? New Book Says Yes & Has Data To Prove It
