Adam BaetuApril 25, 2015 If you asked any marketing novice what the purpose of email marketing was, it’s likely that they would say one word – selling. So many brands think that by firing out a few thousand identical marketing emails, each with a blatant ‘buy now!’, ‘click here!’ message, they can instantly boost sales. … Continue reading Email Marketing Doesn’t Have to Be Just About Selling — Newsletters, Engagement and Updates Are Just As Valuable
Daniel SmithMarch 3, 2015 Where will your company focus its online marketing efforts this year? The common wisdom the past few years was to base your campaigns around social media sites such a Twitter and Facebook. But with Facebook’s recent announcement that it would be phasing out company web page posts’ organic reach, the tables … Continue reading Why Using Websites, Blogs and Email Newsletters is Always More Effective than Social Media Sites
Business.comJanuary 5, 2015 How many newsletters in your inbox do you actually plan to read? It can be difficult to get a sense of which branded emails are worth opening when your inbox feels like a black hole. And while brands can’t exactly control open rates, there are ways to increase the chances of more … Continue reading 12 Design Elements Crucial For A Newsletter’s Success
Jess Barron November 24, 2014 As I mentioned in a previous piece, my goal on the LIVESTRONG.COM content team is to have a constant presence in our reader’s lives, encouraging them to get and stay healthy. Email newsletters have been key to inspiring our readers to visit daily, and we’re not the only ones. Over … Continue reading 4 Ways To Write Irresistible Email Newsletters
There’s ample data to support the effectiveness of email marketing — in particular, email newsletters — yet it seems to have lost its appeal among marketers. Although a lot has changed since the “old days” and it may be more challenging to command attention in the inbox today, the reality is that email is not … Continue reading How To Make Email Newsletters Really, Really Effective
Email marketing is one of the most effective tools you can have in your Internet marketing arsenal. But what sort or email advertisements should you send out? Well, think of all your email subscriptions and reflect on which of the email ads you receive are most effective in promoting not just the sender’s goods and … Continue reading Effective Email Marketing Strategy: Newsletters
