To stay ahead of the curve, more marketing teams are updating privacy policies, revamping their tech stacks and leaning on data clean rooms. Ken Zachmann on December 19, 2022 Over the past few years, brands and marketers have been bombarded with an ever-changing landscape around identity and privacy regulations. Throw in Apple’s privacy restrictions and … Continue reading On next year’s to do list: Clean rooms and better data
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HP will lay off up to 6,000 employees over the next few years
Twitter is reportedly done with job cuts and has started hiring again Elon Musk also announced that Blue Verified won’t be coming back until Twitter can stop impersonation. NurPhoto via Getty Images Mariella Moon|@mariella_moon Twitter won’t be firing and laying off more people, Elon Musk reportedly told the staff members … Continue reading HP will lay off up to 6,000 employees over the next few years
Meta will reportedly announce ‘large-scale’ layoffs next week
Twitter warns employees that layoffs are happening Friday The cuts come only a week after Elon Musk took over the company. K. Holt @krisholt Carlos Barria / reuters Twitter will reportedly begin laying off workers on Friday, only a week after Elon Musk officially took control of the website. Around half of the company’s … Continue reading Meta will reportedly announce ‘large-scale’ layoffs next week
Stadia launch title ‘Gylt’ is heading to other platforms next year
Google is (unsurprisingly) shutting down Stadia in January Players will continue to have access to their games library until January 18th. K. Holt @krisholt Jessica Conditt/Engadget Despite claims to the contrary as recently as July, Google is shutting down its Stadia games streaming service after just three years. The company says players will still … Continue reading Stadia launch title ‘Gylt’ is heading to other platforms next year
Search ads could arrive in Apple Maps as early as next year
Apple reportedly tested search ads in Maps in bid to expand advertising business Ads could come to the Maps, Podcasts and Books apps. I. Bonifacic @igorbonifacic Engadget Apple may be planning to bring ads to more of its first-party apps. According to Bloomberg’s Mark Gurman, the company has conducted internal tests of a version … Continue reading Search ads could arrive in Apple Maps as early as next year
How Instagram influencers become enterprises, and what happens next
By Danica Lo August 07, 2022 By the time Amber Fillerup Clark landed a major profile in The Atlantic in 2017, the blogger and Instagrammer had already spent seven years at the top of her game. Clark launched her blog—which has since been renamed but at the time was called Barefoot Blonde—in 2010, and … Continue reading How Instagram influencers become enterprises, and what happens next
Most marketers don’t expect ad spend drop until next year
While predictions are positive, not all actual earnings are following the plan. Constantine von Hoffman on August 1, 2022 Even as some companies report drops in ad spending, most marketers believe the worst is still at least six months away, according to an IAB survey. Some 71% think U.S. ad spend will decrease within the … Continue reading Most marketers don’t expect ad spend drop until next year
Recession Could Drive Total TV Advertising Declines Of 10% This Year, 5% Next
Recession Could Drive Total TV Advertising Declines Of 10% This Year, 5% Next by Wayne Friedman , July 22, 2022 With a strong probability of a recession to start by the end of year, according to many analysts, a new estimate projects that a downturn in the economy could drive a 9.6% decline in TV … Continue reading Recession Could Drive Total TV Advertising Declines Of 10% This Year, 5% Next
Is Robotic Process Automation (RPA) the Next Big Thing in Automation?
Is Robotic Process Automation (RPA) the Next Big Thing in Automation? Jim Edwards / 16 Jul 2022 A McKinsey Global Survey on Automation in 2020 revealed that 66% of organizations had automated one or more functions or business units, which was 57% in 2018. There is an increase in the number of organizations implementing automation. … Continue reading Is Robotic Process Automation (RPA) the Next Big Thing in Automation?
Top 9 Technology Trends In The Next 5 Years
Top 9 Technology Trends In The Next 5 Years Nate Nead / 22 Jun 2022 Technology is always changing and we can expect all sorts of new initiatives to take place in the next five years that will change how we live. Below are some of the most interesting technology trends we see coming … Continue reading Top 9 Technology Trends In The Next 5 Years
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