Burger King drafts Sweet to engineer a collectible, tradeable sweepstakes. Chris Wood on September 21, 2021 Last week, QSR chain Burger King launched an NFT-based sweepstakes around their BK Keep It Real Meals. The promotion is designed and supported by NFT marketplace Sweet with a focus on experience and easy adoption of the technology. The … Continue reading Brand strategies for NFTs are expanding
3 Reasons We Hate NFTs — And Why Those Reasons Don’t Matter by Jason Carmel , July 2, 2021 It’s OK to roll your eyes at the hype around NFTs. They are the worst combination of something new, technically confusing, and intuitively weird. But there may be more to these confusing and weird things … Continue reading 3 Reasons We Hate NFTs — And Why Those Reasons Don’t Matter
Companies are evolving away from interruptive marketing to storytelling that is not perceived by viewers as ads William Terdoslavich on April 28, 2021 Sadly, disinformation and misinformation are the negative dividends of the digital world. Politics is replete with “fake news,” “alternative facts,” and conspiracy theories, leading some to ponder the hazards of living in … Continue reading A guide to visual storytelling Part 2: NFTs, ‘new’ social and the future of brand content
