Robust enterprise support or personalized attention? Here are key factors to weigh when selecting the right martech vendor for your business. Steve Petersen on June 10, 2024 Selecting the right martech vendor sounds far easier than it actually is as a process and practice. There are many factors to consider, but that does not … Continue reading Big players vs. niche specialists: Choosing your martech vendors
Learn strategies for effective niche advertising to connect with specific audiences in an oversaturated marketing landscape. Geoff Crain on February 22, 2024 The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the … Continue reading Niche advertising: 7 actionable tactics for targeted marketing
Spotify’s new personalized mixes focus on artists, genres and decades Mariella Moon @mariella_moon Starting today, all free and premium Spotify users will be able access three new personalized mixes inspired by Daily Mix. The music streaming service already creates custom Daily Mixes for you by combining your favorite tracks with music it thinks … Continue reading Spotify’s Niche Mixes let you generate personalized playlists for almost anything
GoPro’s new Hero 11 Black and Hero 11 Black Mini feature a taller sensor The Mini captures the spirit of the former Session models. J. Trew @itstrew GoPro GoPro’s latest Hero Black update is live on the GoPro website and the usual Hero Black is joined by a new Mini model. As expected, there’s … Continue reading GoPro’s Hero 11 Black Mini fills a small niche
How to Find the Perfect Startup Niche Deanna Ritchie / 25 Jul 2022 Millions of would-be entrepreneurs dream of the opportunity to launch a successful startup. But before you spend your first dollar or land your first client, you need to find a niche for your business. It’s not enough to have a good … Continue reading How to Find the Perfect Startup Niche
How To Engage Niche Audiences at the Right Time Calendar / 10 Jun 2022 Marketing to a niche audience can be rewarding and challenging. It’s worthwhile to target smaller audiences that the competition isn’t serving. However, identifying these unique groups of consumers is sometimes as difficult as finding ways to reach them. After all, … Continue reading How To Engage Niche Audiences at the Right Time
Angela Hausman, PhD May 29, 2021 SEO is a complex field that many businesses don’t manage effectively or even understand fully. Without the ability to implement an effective SEO strategy, you’re wasting precious resources and delivering far too few results in terms of reach. Today, we’ll discuss specialized SEO and whether, in fact, this is … Continue reading Specialized SEO: A New Strategy or an Adaptation for Your Niche?
Brian Meert April 19, 2021 Today, you can’t plan out a marketing strategy without stumbling upon the topic of influencer marketing. Using an established influencer to help promote your brand means reaching a dedicated portion of your core audience without going through the time and trouble of building that audience from scratch. A niche influencer … Continue reading What Is a Niche Influencer and When Should You Hire One?
There are still many questions to be answered about the events landscape post-COVID. Kimberly Dutcher on December 22, 2020 We’re all still trying to work out virtual events, as well as looking forward to next year when the COVID vaccine might ultimately herald a return of in-person engagement, perhaps in tandem with virtual content. Everyone … Continue reading One view of the future of events: niche and hybrid
Choncé Maddox — March 9, 2020 The niches are in the riches as some people like to say. It’s very true. As a freelancer, the type of work you specialize in can have a direct impact on how much money you’re able to make. As a writer, I know that there are some niches where … Continue reading 3 Signs That Your Freelancing Niche is Profitable
