Don’t create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience. Rachel Lindteigen on August 18, 2017 As marketers, we sometimes want to be everything to everyone. But the reality is, if we … Continue reading Why choosing a niche helps you produce better content
Amanda Abella — August 15, 2017 — August 15, 2017 PIRO4D / Pixabay One of the most common questions I get from prospective coaching clients is whether or not online marketing has become an oversaturated niche. Mind you, most of them are not in the online marketing niche. Instead, they need to learn online marketing … Continue reading 4 Ways to Stand Out In an Oversaturated Niche
It’s time to step out of your content comfort zone. Columnist Andrea Lehr explains why exploring ideas outside of your core focus can be an effective content marketing strategy. Andrea Lehr on July 19, 2017 “Tangential content.” It’s a phrase my team loves — in large part because it’s typically used when we’re having … Continue reading 5 reasons to create content outside your niche
Brandon Doyle — March 5, 2017 Follow @travelintweeter— March 5, 2017 Social media is a valuable tool for any and all companies. Why? Just think about all the things you can accomplish now that hadn’t even be dreamed of years ago: Targeted interaction with interested and potential customers Brand awareness, recognition, and loyalty Detailed customer … Continue reading How to Use Social Media as a Niche Brand
Nicole Blanckenberg — March 1, 2017 Follow @https://twitter.com/StoreYaCom— March 1, 2017 Over the last couple of weeks I decided to open an online store so I could take our readers step by step through the entire process from beginning to end. What niche will you be selling, you may ask? Well, that’s the biggest question … Continue reading How to Find a Profitable Niche for Your Online Store
Warren Knight — February 7, 2017 Follow @warrenknight— February 7, 2017 There are only 6% of all Facebook Pages advertising on Facebook which means 94% of ALL Business Facebook Pages are NOT utilising Facebook niche targeting. Spending money on PPC (pay per click) and more importantly; Facebook adverts is something that most small businesses do … Continue reading Complete PPC Guide to Facebook Niche Targeting
Lori Soard — January 18, 2017 — January 18, 2017 There are many factors that come into play in determining if you and your website are an authority in Google’s eyes and in the eyes of online visitors. Building authority in your niche is not an easy task. It takes time, perseverance, and determination. Many … Continue reading A (Very) Detailed Guide on Becoming an Authority in Your Niche
Susan Solovic — December 28, 2016 Follow @SusanSolovic— December 28, 2016 “A lot of times, people don’t know what they want until you show it to them.” – Steve Jobs I’ve always considered this to be a brilliant quote, but because it came from Jobs, I framed it in terms of the big, mass-market product … Continue reading How to Find and Define Your Niche Market
By Stephen Moyers December 7th, 2016 Yeast makes dough rise – without it, the bread won’t bake properly, and you’ll like have a mess on your hands. Likewise, content is a key ingredient for your content marketing business. Content adds to your credibility and relevance. If you have content, your company will rise. If you … Continue reading Developing Content for Niche vs. Mass Audiences
by Jawad Khan Follow @WritingMDestinySeptember 24, 2016 The blogosphere is a crowded place. Countless new blogs pop up every day in thousands of new niches and each one of them battles for more eyeballs on their content. So if you’re a newbie, it’s pretty hard to grab the attention of your target audience and get … Continue reading 3 Branding Hacks To Quickly Establish Yourself as an Expert in Your Niche
