Wayne Cerullo — September 25, 2017 Follow @b2ppartners — September 25, 2017 One of the great benefits of the new digital marketing world is the opportunity to monitor and respond to actual prospect behavior. No longer are we hamstrung by clumsy tactics that prevent us from fine-tuning our response to prospect behavior. No longer are … Continue reading A/B Test Nirvana and the Death of Marketing Strategy
by Andrew Follett April 13, 2016 Follow @demoduckvideoApril 13, 2016 I’ve seen it happen far too many times. We’re a few weeks into production and we start hearing things like, “Sorry guys, we need to regroup internally, we have some differences of opinion. We’ll get back to you.” Weeks pass. Momentum fades. The timeline is … Continue reading The Key to Video Success: How to Align Your Team to Achieve Video Nirvana
