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February 22, 2025 Apple’s hidden white noise feature may be just the productivity boost you need I use Background Sounds to improve my focus. Here’s how you can use it, too. BY Michael Grothaus As I write this, the most pleasing sound is washing over me—gentle waves ebbing and flowing onto the shore. Sadly, I’m not … Continue reading Apple’s hidden white noise feature may be just the productivity boost you need
January 30, 2025 3 ways smarter design can solve the noise problem At work or other places where people gather, addressing acoustics can help with a host of issues. BY Gordon Boggis By Gordon Boggis and Michael DiTullo Imagine sitting in a café where the clatter of a fork hitting a plate across the room drowns … Continue reading 3 ways smarter design can solve the noise problem
White Noise Apps Could Be Stealing From Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, November 5, 2024 DoubleVerify has discovered media buyers have purchased more than 45,000 monthly impressions on dozens of popular white-noise apps that help people sleep, but those apps at night are stealing hundreds of thousands of dollars per month in advertising. … Continue reading White Noise Apps Could Be Stealing From Advertisers
Improve your DTC marketing strategy using data-driven approaches, from data collection to automation and modeling. Christie Ray Harrison on November 4, 2024 Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity. More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. … Continue reading 3 tips for cutting through the DTC noise with marketing data
Learn how reception marketing can help your brand provide real-time, valuable content tailored to consumer needs. RJ Licata on November 2, 2023 There aren’t enough hours in a day. You spend eight hours working. If you’re lucky (or really disciplined), you get eight hours of sleep. What do you do with the remaining eight hours? … Continue reading Breaking through the noise: How brands can connect with today’s consumers
By Jennifer Alsever January 26, 2023 Walk into a Bishops Salon in Denver, Tampa, or San Francisco, and you’ll experience a cacophony of sound: vacuum cleaners, hair dryers, thumping music, running water, clanging of spoons and bowls, and conversation—lots of conversations among the 35 to 45 clients who sit for appointments each day. In … Continue reading Quiet or I’m quitting: Here’s why your employees are getting so fed up with workplace noise
Cutting Through The Noise: What Brands Should Know About Social Issues by Ivan Bojanic , January 18, 2023 Conventional wisdom has long held that people want to work with businesses that reflect their values, and in a climate marked by profound turbulence, this presents unique challenges. From the shock of a pandemic to increasingly fierce … Continue reading Cutting Through The Noise: What Brands Should Know About Social Issues
Aprimo CMO says marketers are currently struggling with what he calls “digital sameness” — where everyone is doing the same thing online. Amy Gesenhues on April 30, 2020 The COVID-19 crisis has shifted nearly all customer experiences to digital experiences, forcing brands to compete for audience engagement like never before. This new normal has created … Continue reading How personalization helps marketers humanize their brand and break though the noise
Here Comes the Noise: What’s Your Media Plan for 2020? by Karlis Collins , August 12, 2019 In 2020, political candidates will spend an all-time high in advertising, dispensing a projected $9.9 billion across TV, digital and social — a marked increase over the 2018 ($8.7 billion) and 2016 ($6.3 billion) elections. With the candidates … Continue reading Here Comes the Noise: What’s Your Media Plan for 2020?
Mason Pelt — August 10, 2019 Follow @masonpelt — August 10, 2019 Seeing engagement bait post in social media groups is common. “Add value not noise” posted in a startup group on Facebook, however, is noteworthy due to the Orwellian level of using the behavior you’re cautioning not to use, to condemn the behavior you’re … Continue reading Add Value, Not Noise
