Tag Archives: NonPerformance

CTV: Quantifying Non-Performance In Performance Media

CTV: Quantifying Non-Performance In Performance Media by Laurie Sullivan , Staff Writer @lauriesullivan, August 19, 2024 Connected television (CTV) took on a vibe of performance media as it matured, with more ad dollars flowing into the channel despite slowing growth in the years to come. U.S. brands are forecast to spend more than $28 billion in 2024, … Continue reading CTV: Quantifying Non-Performance In Performance Media →

Settling For Non-Performance

Performance Management

Dave Brock — December 20, 2017 Follow @davidabrock — December 20, 2017 Free-Photos / Pixabay How often do we settle for non performance? Recently, I was speaking with a colleague. We were talking about a client of his. The CEO was struggling to grow the company. As they started discussing the people on the team, … Continue reading Settling For Non-Performance →