By Hilary Smith November 28, 2023 For more than a decade, during the week after Thanksgiving, GivingTuesday has rallied millions around the world to fundraise for their favorite causes. Each holiday season reminds us to show up for our communities and the people who need our help the most. But this year, participation is … Continue reading How companies can combat the nonprofit recession
Williamsburg Farmers Market has one person responsible for its marketing — and just about everything else. AI is making her life easier. Kim Davis on April 27, 2023 Generative artificial intelligence is not just for the enterprise. It’s not just for agencies, publishers and others in the content creation business. Used smartly, it can be … Continue reading How a non-profit farmers market is leveraging AI
By Jessica Bursztynsky January 03, 2023 Life in the Gig Economy tells the stories of workers in an industry relied upon by millions. If you’d like to share your story, email staff writer Jessica Bursztynsky at Jessicabursz@proton.me. Cindy Charles is a 42-year-old who has been finding work on delivery service DoorDash in the New York City … Continue reading Life in the gig economy: The nonprofit founder who Dashes to fundraise
Data and customer experience overhauls are part of the roadmap for World Vision as they adapt to digital giving. Chris Wood on August 16, 2022 When Christian humanitarian organization World Vision wanted to improve their donor experience, they knew getting a CDP was key. “To do this work well, we need to identify prospective donors … Continue reading How CDPs transform donor experience for a nonprofit organization
Jeilan Devanesan — May 27, 2020 Marketing at a business and marketing at a nonprofit are two very different things. Often I see content marketing strategies that work great for startups, recycled into blog content for ordinary nonprofits to follow. But that’s not always helpful. Nonprofits don’t have sales teams to set up and manage … Continue reading Storytelling: What Every Startup Can Learn from Nonprofit Marketing
Rick Goodman — March 12, 2020 I’ve blogged many times about the effective leadership skills required to lead a business forward. For today’s post, I’d like to take that concept in a different direction: What are some of the effective leadership skills needed for success in a nonprofit organization? There’s certainly some overlap. Whether your … Continue reading 9 Effective Leadership Skills for Nonprofit Organizations
Stephanie French — August 5, 2018 — August 5, 2018 As a nonprofit, your schedule is more than jam-packed – but now is the time to sit down and write an email for your marketing efforts. Your goal of this email is to tell a story that builds a connection and inspires your supporters to … Continue reading 3 Steps to Writing Nonprofit Email Campaigns
Alan Rita — January 23, 2017 — January 23, 2017 Raising awareness is one of the top priorities of nonprofit organizations. You need people to support, uphold, and take action to pursue your goals. More importantly, you need their donations to keep these pursuits alive. The only problem is that your budget can be really … Continue reading 5 Steps on Building Traffic to Your Nonprofit Blog [Infographic]
by Sarah Voightman January 31, 2016January 31, 2016 From their legal structures to their taxing regulations, non-profits operate differently than their for-profit counterparts. They also differ in the way they should approach SEO strategy. Once reserved for the technically elite, virtually any company can now use search engine optimization to its advantage. In some ways, … Continue reading Nailing Your Non-Profit SEO Strategy
by Tracey Wallace November 16, 2015 Follow @tracewallNovember 16, 2015 Birchbox and Dollar Shave Club are two successful and inspirational companies who, along with a handful of others, have transformed the way consumers think about monthly subscriptions to health & beauty items and the way products can be packaged as sets. But today, on Veteran’s … Continue reading How This 70-Year-Old Nonprofit Launched a Holiday Gift Site Weeks Before Black Friday –– And Quickly Boosted Their Bottom Line
