Dave Brock — July 4, 2017 Follow @davidabrock — July 4, 2017 There’s a fascinating discussion about the various dimensions of “value” driven by Deb Calvert’s article on “Why Prospects Are Buying From Your Competitors”. Here’s the link to the discussion, be sure to look at it. But there is a part of the discussion … Continue reading Stop All This Nonsense About Value Add!