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Merilee Kern July 7, 2020 When it comes to leaders demonstrating vulnerability, executives are understandably concerned about optics. In fact, just Google the phrase “definition of vulnerability” and the very first result presented is: “Susceptible to physical or emotional attack or harm.” With this decidedly ominous and predominant denotation, it’s no wonder that it has … Continue reading Vulnerability: A Vice Turned Virtue Amid ‘The New Normal’
Lanre Onibalusi June 22, 2020 The modern world has gone through varying degrees of disruptions, however, none can be compared to what we have seen with the COVID-19 pandemic. To say that the global supply chain was heavily impacted by COVID-19 is just stating the obvious. Your business, as well as those of others, may … Continue reading Global Supply Chain: How Your Brand Should Transition to the New Normal
Theresa McEndree — May 29, 2020 “Business as usual” feels like a distant memory. In addition to the upheaval of what used to constitute normal workflows before the COVID pandemic, people have also experienced changes in where they do their work. New research[1] found that 63% of Americans surveyed are working virtually right now—many for … Continue reading Embrace the New Normal: How to Engage Your Remote Workforce
Ashley Hill — May 22, 2020 I have some experience working from home. About seven years’ worth. Now that we’re all doing it, I figured I would let you in on how I’m able to work from home every day without losing my mind. Here are some of the tips, habits, tools and techniques I’ve … Continue reading Working From Home is the New Normal
You must find ways to tailor each channel’s messaging that’s appropriate for your company, your market and your customers as your operations begin to reopen. Ryan Phelan on May 18, 2020 At the recent Discover MarTech virtual event, where I was honored to host a roundtable discussion, I was intrigued by a marketer who wondered … Continue reading Marketing’s new challenge: Moving to the next normal
All our underlying assumptions about what makes consumers tick need to be pressure-tested. Greg Heist on May 5, 2020 In what seemed like a moment, the entire world changed. Everything we took for granted about the economy, consumers’ attitudes and values, and ways we collectively went about living our lives have been suddenly turned on … Continue reading Customer-centricity in the new normal
Lee Wilson — May 4, 2020 Both personally and professionally, there is a genuine human need to believe that the current situation is moving closer to a ‘return to normal’. While the notion of ‘normal’ is undoubtedly subjective, there are positive indications that a return to a ‘new normal’ may be sooner rather than later … Continue reading ‘Return to Normal’ Business Planning
Carly McCrory — April 27, 2020 It’s the question that’s been on everyone’s mind lately: when will things go back to normal? It’s understandable, especially without an end date in sight. But the reality is, while some things will take weeks or months, others simply won’t go back to normal and what we’re experiencing now … Continue reading It’s Time to Get on Board With the New ‘Normal’ for Businesses
Dave Sutton — April 16, 2020 In a time of what seems to be cultural volatility with the added destabilizer of a coronavirus (COVID-19) outbreak thrown in, you should at least be considering the importance of having your own “crisis plan” locked and loaded. Don’t have one yet? No worries. Most small-to-medium sized brands probably … Continue reading Crisis! The 7 Steps to Returning to Normal
We need to adapt to today’s landscape whether collaborating with in-house teams or as part of a multi-agency effort, specialized expertise is the path forward. Dan Carter on July 1, 2019 It’s no secret that brands are moving more advertising and marketing functions in-house. Countless stories have been written about it. From media buying to … Continue reading Narrow is the new normal: Why expertise will help agencies survive the in-house exodus
