Columnist John Donnelly III explains why social media analysis needs to go beyond volume data with examples of how sentiment and emotion analysis can help marketers really understand consumers. John Donnelly III on March 14, 2017 What’s more important to marketers: Knowing what their audience is talking about or knowing what their audience thinks … Continue reading Marketers: Track emotions, not just numbers
JoAnn Corley — February 28, 2017 Follow @joann corley— February 28, 2017 As an IBM Futurist, I’ve had the opportunity to get an inside of view of the fantastic work IBM is doing with analytics, big data, cognitive computing, machine learning and AI, all encompassed in the wonderful world of Watson. These capabilities frankly are … Continue reading Hey Leader – Show Me Your Numbers!
by Kristina Jaramillo Follow @GetLinkedInHelpOctober 18, 2016 As I review the actions, thoughts, and ideas from some of the most recognized social media and social selling authors, experts and consultants, I understand why business leaders and sales and marketing professionals are failing to drive demand on LinkedIn. I now understand why 8 out of 10 … Continue reading Stop the Numbers Game on LinkedIn That Even the Social Selling Experts Are Playing
by Kevin BreindelAugust 19, 2016 You’ve done it! After months of work (as well as a hefty financial investment) you are finally ready to launch your new website. All the planning, designing, and optimizing is in place and you are ready to sit back and watch sales skyrocket behind the updated user experience. Then you … Continue reading Web Traffic Numbers Got You Down?
by Laurie Sullivan, Staff Writer @lauriesullivan, June 29, 2016 Yandex unveiled a service Wednesday that lets advertisers use their customer data to segment audiences for hyperlocal ad targeting on the search engine and across its network of partners. The product, called Yandex.Audience, was announced at the company’s marketing conference Wednesday. Yandex advertisers can now upload their … Continue reading Yandex Hyper-Targeted Ad Platform Uses Emails, Telephone Numbers
by Susan Brown May 14, 2016 Follow @growbizcoMay 14, 2016 Small business owners are notorious for single-handedly juggling the many different aspects of running a business. But when it comes to financial management, many (too many really) small business owners have got their heads in the sand. While taking the reigns in your business’ financial … Continue reading Is Your Fear of Numbers Ruining Your Small Business?
by Matthew MacQuarrie May 5, 2016 Follow @MattMacQuarrieMay 5, 2016 We live in a golden age of marketing transparency. The sheer number of ways to connect with people—including both current and potential customers—has exploded. With it, the amount of analytic data that’s available has grown exponentially. If you are looking for reports that show how … Continue reading The Only Two Numbers You Need
by Laurin Engle May 2, 2016May 2, 2016 “So, what exactly are your career goals as a marketer?” “I want to work in the creative department at a digital agency and eventually become Creative Director.” I have heard this conversation more times that I can count. It seems like everyone from freshmen in their principles … Continue reading When It Comes to Successful Creative, It’s a Numbers Game
by Lyndell Danzie-Black February 1, 2016 Follow @CeruleanIncFebruary 1, 2016 In the past year or two, I have sat in many a small business fora, formal or informal and noted the usual complaints of lack of business capital, access to credit, economic downturn, increase in fuel charges, anxiety relating to impending inflation etc. The answer … Continue reading Small Businesses Do Well to Collaborate – Strength in Numbers
by Dave Brock January 4, 2016 Follow @davidabrockJanuary 4, 2016 Numbers are the bane of many sales people’s existence. Everyone wants to talk about numbers, but it’s far more fun and easy to talk about our cool products, the flashy features, and all the bells and whistles. Or in conversations with our managers, it’s easier … Continue reading Numbers Make The Conversation More Interesting
