by Rachel Bailey November 18, 2015 Follow @rachelb414November 18, 2015 I believe in the power of small business (and I believe you should too). As they influence local economies and foster the entrepreneurial spirit the U.S. thrives on, the impact these businesses make cannot be ignored. This year, the special holiday c reated to celebrate these … Continue reading The Small Biz Effect: Small Business Saturday by the Numbers [Infographic]
Oliver GaywoodAugust 31, 2015 Many people were surprised when Facebook acquired Instagram for $ 1bn in 2012, thinking that the fledgling site was yet to deserve such a high price tag. Since then, however, the site has grown hugely in popularity, more than doubling its number of sign-ups. Double growth since 2012 The easiest way … Continue reading Instagram Numbers Go From Strength to Strength
Amanda HickenAugust 26, 2015 The era of the single-author brand blog is over. When blogging made its leap from personal journaling to the realm of content marketing, it needed the influence of a handful of dynamic personalities who could shape the blogging community and inspire other marketers to embrace it. However, as more brands began … Continue reading Strength in Numbers: 5 Reasons You Need a Multi-Author Blog
Andrew CaravellaAugust 14, 2015 Social as a communication channel has grown and matured. So, too, have opinions from marketers and community managers on which metrics matter the most. The pure numbers game—who has the most followers, fans, likes—has now smartly shifted to encompass a series of quality-driven metrics based on holistic engagement rather than sheer … Continue reading Social Metrics Then & Now: The Numbers & Nuances that Really Matter
Alan HartAugust 5, 2015 Learn to use readily available data to forecast and display key financial information Readers of this blog have seen several posts focused on the importance of regularly forecasting things such as a company’s Balance Sheet, a Statement of Cash Flows, key financial ratios, loan covenants compliance probability and more. Why is … Continue reading Those Hard to Forecast Numbers
Personal Branding BlogJuly 14, 2015 Working to increase following on social media automatically bring up a few problematic situations: 1. In the early stage of business, it appears as if more people un-follow than follow you – if that’s even possible. 2. Trying to increase numbers is time consuming and detracts from value driven projects. … Continue reading 7 Ideas to Increase Your Follower Numbers
Dave BrockJune 24, 2015 I’m obsessed with metrics and numbers. Call anyone in our company for help on sales performance and we will ask you to dump all sorts of data on us: Historical performance, historical performance by sales person, by customer segment, by product, by region, pipeline metrics, sales cycle time, win rates, average … Continue reading Your Numbers Give You The Questions, Not The Answers!
Eric HammisMay 14, 2015 How is email marketing still thriving? It’s a question many business owners and marketers probably ask themselves. Believe it or not, the answer is quite simple: consumers enjoy receiving promotional emails. If that doesn’t explain it all, I don’t know what does. According to a recent survey, 91% of U.S. adults … Continue reading Email Marketing: By The Numbers (Infographic)
Elena MikhaylovaApril 25, 2015 Kickstarter has become a buzzword in the startup community. Every day, there are more than 8,000 active campaigns hosted on the website. Crowdfunding provides great fundraising and marketing opportunities. But to use this mechanism effectively, the entrepreneurs must know their audience and the best channels to reach it. This is why … Continue reading Kickstarter Community By Numbers
Business.comMarch 24, 2015 In the past, employee engagement wasn’t a priority for driving the bottom line. In the 1980s, for example, companies focused on product quality and management processes. In the 1990s, there was a shift to Six Sigma programs and web-based processes like Knowledge Management. However, what many companies now realize is that the … Continue reading The Numbers Don’t Lie: Quantifying Employee Engagement
