Tag Archives: Numbers

The Small Biz Effect: Small Business Saturday by the Numbers [Infographic]

by Rachel Bailey November 18, 2015 Follow @rachelb414November 18, 2015 I believe in the power of small business (and I believe you should too). As they influence local economies and foster the entrepreneurial spirit the U.S. thrives on, the impact these businesses make cannot be ignored. This year, the special holiday c reated to celebrate these … Continue reading The Small Biz Effect: Small Business Saturday by the Numbers [Infographic]

Strength in Numbers: 5 Reasons You Need a Multi-Author Blog

Amanda HickenAugust 26, 2015 The era of the single-author brand blog is over. When blogging made its leap from personal journaling to the realm of content marketing, it needed the influence of a handful of dynamic personalities who could shape the blogging community and inspire other marketers to embrace it. However, as more brands began … Continue reading Strength in Numbers: 5 Reasons You Need a Multi-Author Blog

Social Metrics Then & Now: The Numbers & Nuances that Really Matter

Andrew CaravellaAugust 14, 2015 Social as a communication channel has grown and matured. So, too, have opinions from marketers and community managers on which metrics matter the most. The pure numbers game—who has the most followers, fans, likes—has now smartly shifted to encompass a series of quality-driven metrics based on holistic engagement rather than sheer … Continue reading Social Metrics Then & Now: The Numbers & Nuances that Really Matter