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VerticalResponse — July 8, 2019 Follow @VR4SmallBiz — July 8, 2019 Step aside, expensive marketing tactics. There’s an affordable way to invest in your audience that pays off for your company — and your customers. Join us as we delve into email nurturing. What is email nurturing? Email nurturing engages potential customers with the hope … Continue reading The Complete Guide to Running Effective Email Nurture Campaigns
With an omnichannel campaign focused on key metrics and an optimized bidding structure, RTB display can be a powerful tool in your advertising strategy. Chris Loretto on March 18, 2019 With a history dating back 25 years, the banner display ad is not only the oldest digital advertising platform: it’s also the most valuable — … Continue reading Leveraging RTB display to engage, nurture and convert audiences through personalization
Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and keep customers engaged. Len Shneyder on September 6, 2018 Customer-centric marketing must absolutely deliver one thing: value. Here’s why. A recent report from The Radicati Group reports 124 business emails are sent … Continue reading Making potential customers happy: How to nurture the best possible leads
Now that you’ve got your leads lined up, what’s next? Contributor Seth Price discusses how to segment brand-new from already existing leads so that you can build on those relationships and ultimately close more sales. Seth Price on December 8, 2017 Leads — they drive business forward. We advertise, blog, curate social accounts, use … Continue reading How to nurture new vs. existing leads
Susan Gilbert — November 16, 2017 Follow @SusanGilbert — November 16, 2017 Improve Your Social Networks for SEO with These Tips The days of relying on just websites to build a strong search engine strategy are now long gone. Today it’s all about who shares your URL and drives visitors to your site through the … Continue reading How to Nurture Your Social Networks For Better SEO
Barbara McKinney — April 17, 2017 — April 17, 2017 Some prospects such as IT Managers, IT Directors, CIOs and CTOs are harder to reach than others. They are the busiest person within an organization together with C-level prospects, Presidents and Business Owners. But despite their busy schedule, why do we need to care and … Continue reading Why Care For and Nurture IT Prospects?
Raja Walia — March 8, 2017 — March 8, 2017 Industrial manufacturers have a long sales cycles due to RFPs, product design, feedback, testing and more. The need to nurture sales leads becomes critical to success due to the length of these sales cycles. How do you stay in front of the prospect during long … Continue reading Nurture Campaign Ideas For The Industrial Manufacturing Sales Cycle
Courtney Abud — March 6, 2017 — March 6, 2017 So you’ve decided to build an email nurture. That’s great! Whether it’s part of an awareness campaign, a follow-up from an assessment or an attempt to turn a sale, an email nurture is a great way to deliver relevant information to prospects and customers. But … Continue reading Message Maps 101: A Quick Guide to Creating the Perfect Nurture Road Map
Who says marketing has to be boring? Columnist Mary Wallace shares tips to help you shake up your strategy and craft a cool nurture campaign. Mary Wallace on March 1, 2017 Marketers are cool people. We tend to be very aware of the world around us — what’s epic and what’s (March 15, 2017)’s … Continue reading 4 tips for creating epic nurture campaigns
Courtney Marshall — November 23, 2016 — November 23, 2016 Setting up large-scale marketing campaigns takes more than just time—it takes a TON of thought. And not just at the get-go. To be a modern marketer, you can never stop improving. That means testing, tweaking, experimenting, building and rebuilding. If you want to truly optimize … Continue reading 5 Steps to Optimizing a Lead Nurture Program
