Resolve customer data debt and let your enterprise harness the power of CDPs for improved marketing outcomes. Tony Byrne on October 12, 2023 Only half a decade since getting labeled as a marketplace, customer data platforms (CDPs) remain a hot topic in martech and for a good reason. Who doesn’t want to empower marketers and … Continue reading Customer data debt: The hidden obstacle to CDP success
Tag Archives: Obstacle
Why marketers should embrace data privacy, not view it as an obstacle
Duane Schulz explains that If marketers are willing to advocate privacy and transparency, we can shift the focus from short-term leads to lasting trust and long-term brand value. Taylor Peterson on August 27, 2019 “What would happen if marketers embraced privacy as a value of the company?” This was the question posed to me by … Continue reading Why marketers should embrace data privacy, not view it as an obstacle
Ad Blocking Is An Opportunity, Not An Obstacle
Ad Blocking Is An Opportunity, Not An Obstacle by Stephanie Hoffman-Murphy, Op-Ed Contributor, March 31, 2017 Ad blocking is a hot topic. While many argue it’s still in its infancy stage, it’s not to be ignored. Fun fact: “One in five smartphone users, or almost 420 million people worldwide, block advertising when browsing the web … Continue reading Ad Blocking Is An Opportunity, Not An Obstacle
The Enormous Obstacle Every Entrepreneur Must Overcome
by John Nemo Follow @JohnNemoPRAugust 15, 2016 A recent poll asked 10,000 entrepreneurs and authors what their single biggest business challenge was. Their answer might surprise you. As a stay-at-home dad who built a 7 figure business on Amazon in just 24 months, Nick Stephenson knows what it takes to build an audience online. Turns … Continue reading The Enormous Obstacle Every Entrepreneur Must Overcome
The #1 Obstacle To Building A Profitable Email List
Ahmad MunawarOctober 10, 2015 Have you ever walked into a used car dealership? It’s kind of an awkward place. There’s a parking lot filled with a bunch of random cars, none of which look all that appealing, and a small office that smells like some combination of cheap cologne and cigarettes. But the hallmark of … Continue reading The #1 Obstacle To Building A Profitable Email List
Sustainable Lead Generation – The One Obstacle To Quality Over Quantity
By Matt Ford, Published October 24, 2014 It’s easy to believe that quality is better than quantity when it comes to lead generation. Usually, it’s because the quantity, despite great numbers, ultimately create less value compared to a single, quality lead. It’s also based on the assumption that you can’t have both or at least … Continue reading Sustainable Lead Generation – The One Obstacle To Quality Over Quantity
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