Mapping The Customer Odyssey: Large Firms Say They’re Good At It by Ray Schultz , Columnist, November 12, 2020 Customer journey mapping is a complicated science. But bigger firms are grasping it, judging by The Enterprise Perspective on Customer Journey Mapping, a new study by Ansira done in partnership with Ascend2. Of the enterprise companies, … Continue reading Mapping The Customer Odyssey: Large Firms Say They’re Good At It →