Tag Archives: Offer

TikTok’s Offer To Share Algorithm Details Could Set Precedent For Adland

TikTok’s Offer To Share Algorithm Details Could Set Precedent For Adland by Laurie Sullivan  @lauriesullivan, January 16, 2023 TikTok reportedly revealed to Washington lawmakers and civil-society organizations details of a $1.5 billion plan to reorganize the company’s U.S. operations. The hope is that the reorganization and increased oversight of its content-recommendation algorithms will convince Washington … Continue reading TikTok’s Offer To Share Algorithm Details Could Set Precedent For Adland

Elon Musk will offer ‘amnesty’ to banned Twitter accounts amid more layoffs

Elon Musk will offer ‘amnesty’ to banned Twitter accounts amid more layoffs One of the architects of the shift to 280-character tweets is gone from the company.     The Washington Post via Getty Images Kris Holt|@krisholt Twitter owner and CEO Elon Musk says a “general amnesty” for banned accounts will begin next week for … Continue reading Elon Musk will offer ‘amnesty’ to banned Twitter accounts amid more layoffs

Microsoft Advertising Poised To Offer Google-Like ‘Performance Max’ Platform

Microsoft Advertising Poised To Offer Google-Like ‘Performance Max’ Platform by Laurie Sullivan  @lauriesullivan, October 28, 2022 Microsoft Advertising developers have been quietly building a platform similar to Google Performance Max that the company plans to roll out in the first half of 2023. Today, Microsoft allows advertisers to import the data into its system from … Continue reading Microsoft Advertising Poised To Offer Google-Like ‘Performance Max’ Platform

Old-school employers like AT&T, Cisco, and Microsoft may offer the best career advancement

  By Sam Becker October 17, 2022   It’s not easy to live up to the standards of new generations, particularly for those who’ve been around for decades. But some of corporate America’s largest and oldest companies are finding ways to roll with the punches, and are earning high marks for being places where workers … Continue reading Old-school employers like AT&T, Cisco, and Microsoft may offer the best career advancement

Martech failure? 50% say loyalty programs don’t offer much value

Get an app: It’s 2022 and people have been irritated about physical loyalty cards for decades. Constantine von Hoffman on May 19, 2022 The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there … Continue reading Martech failure? 50% say loyalty programs don’t offer much value

Phrasee to offer real-time language optimization

Phrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. Kim Davis on March 1, 2022 Phrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. Phrasee automatically generates and optimizes messaging for … Continue reading Phrasee to offer real-time language optimization

Apple to offer paid parental leave and more sick days to retail employees

Apple to offer paid parental leave and more sick days to retail employees Apple Store workers have complained of subpar working conditions during the pandemic A. Khalid @askhalid February 9th, 2022 Noah Berger / reuters Apple will expand benefits for all of its retail employees in the US, beginning April 4th. Bloomberg reports the new … Continue reading Apple to offer paid parental leave and more sick days to retail employees