Matt Ambrose July 22, 2021 How to attract high quality clients… But WITHOUT spending hours writing free swipes for each one. Send them an action plan on how you can heal a gaping wound in their business instead. To give you an example of why you should… I recently hung my shingle in the Nothing … Continue reading Stop Sending Clients Swipes! Offer to Heal a Gaping Wound Instead
Hachem Ramki October 6, 2020 You’ve found your ideal candidate. This is an important position and your candidate has passed every step of the process with flying colors. But the process isn’t over just yet. Beyond locating and sourcing candidates, beyond inviting them, interviewing them, and testing their capabilities, there is negotiation and onboarding to … Continue reading “You’re Hired!”: Writing an Excellent Offer Letter
Angela Hausman, PhD — June 2, 2020 Photo by Nicolas J Leclercq on Unsplash “Speech is the fundamental means of human communication; all cultures persuade, inform and build relationships primarily through speech,” said Clifford Nass, Stanford researcher, and the huge boom in voice-user interface is testimony to this belief. The voice-user interface offered by devices … Continue reading Why Your Marketing Firm Should Offer Voice-User Interface as Part of Its Web Design Services
Veronica Krieg — March 9, 2020 Have you ever heard of Flashbulb memory? Flashbulb memory is our tendency, as humans, to only remember experiences where our emotions run high. The thrilling time we went skydiving. The upset we felt when we didn’t get that promotion. Or, the infuriating call we had with a red-hot customer … Continue reading Call Center Improvement Strategies that Work: 4 Ways to Offer Your Agents Instant Feedback and Finally Deliver on Your Customer Experience Promises
Patty Tucker — February 21, 2020 The prestigious Arthur W. Page Society recently conducted a global survey of Chief Communications Officers’ (CCOs) current challenges and responsibilities. The Executive Summary and full “The CCO As Pacesetter” report highlight four main workstreams CCOs are undertaking as they help their CEOs drive transformation. These workstreams are wholly scalable … Continue reading Global CCO’s To-Do Lists Offer Valuable Business Insights
Steven Imke — February 19, 2020 I often encounter clients that offer only a single product for a single price. Good marketers know that to generate more sales, you need to offer multiple pricing tiers or several pricing options for the customer to choose from. Three Common Pricing Tiers I generally advise clients to offer … Continue reading Why You Need to Offer Multiple Product Pricing Tiers
Personal Branding Blog — July 14, 2019 — July 14, 2019 From where you’re sitting, everyone else has made it online. Are you really the only one who hasn’t figured it out? You know you want to build an online business, but you have no idea what to actually sell. You tout a long list … Continue reading How to Monetize Your Skills with an Offer That Sells
76% believe physical stores provide a better shopping experience. Greg Sterling on May 22, 2019 at 9:09 am Thousands of traditional retail stores have closed since 2010, with many more closings anticipated in 2019. These often-cited statistics support the notion that we’re in the midst of a “retail apocalypse.” And like some prehistoric species, the … Continue reading Gen Z shoppers offer new hope for the mall
Local businesses advertising on the platform can bring customers to their front door with programmatic placements and richer analytics that include real-time insights. Taylor Peterson on April 11, 2019 Waze announced Wednesday that its zero-speed takeover ad unit is now available programmatically via Google’s Display & Video 360 DSP. The Google-owned navigation app also said … Continue reading Waze enables programmatic inventory, to offer richer analytics with Google ad tech integrations
Akvile DeFazio — March 27, 2019 — March 27, 2019 Looking for ways to boost your sales, online and offline? Of course, you are! If you haven’t tested Facebook offer ads yet, let’s get you started, right here, right now. Facebook offer ads present a deal to entice prospects to make a purchase. These customizable, … Continue reading How to Share Deals & Drive Sales with Facebook Offer Ads
