Kevin George — February 14, 2019 Follow @imkevin_monk — February 14, 2019 Expertise builds trust. For a life-threatening ailment, you would prefer a doctor with expertise of multiple years than a freshly graduated medical student. Same is with your customers. Unless you don’t show your expertise of solving their pain point, they may not choose … Continue reading How Brands Should Offer Email Expertise Every Stage of the Customer Journey
Tip Top Tab: Gmail Promotions Tab Lets Brands Offer Visual Previews by Ray Schultz , Columnist, Yesterday Don’t get flustered by the new Gmail Promotions tab. Yes, a bug caused Promotions emails to pour into primary inboxes a couple of weeks ago, but the updated tab offers a chance to “use real estate that you … Continue reading Tip Top Tab: Gmail Promotions Tab Lets Brands Offer Visual Previews
The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes. Amy Gesenhues on November 21, 2018 at 1:21 pm The ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will be able to use Experian’s audience segments for Facebook ad targeting. The third-party data … Continue reading Kenshoo teams up with Experian to offer third-party data for Facebook campaigns
A feature is being tested that will let users swipe on a product and buy it from the Snap Store within Snapchat’s Discover platform. Amy Gesenhues on April 12, 2018 Snapchat is testing an e-commerce option on some of its Discover publisher channels. The feature will allow users to swipe on a product and … Continue reading Snapchat looks to offer new e-commerce options for Discover Publishers
David Kiger — March 1, 2018 Follow @davidkiger — March 1, 2018 Stock photo The 2018 Winter Olympics in Pyeongchang have come to an end. Regardless of what countries dominated the medal count, the achievements by Olympians across the globe can serve as inspiration for all walks of life. That includes small business owners, who … Continue reading Olympic Athletes Offer Smart Lessons for Small Business Owners
Julie Morse — February 14, 2018 — February 14, 2018 When your customers want to reach you, where do they go? Chances are, they head to your social media accounts. While phone and email are still critical support channels, it’s no surprise that nearly 70 percent of consumers have used social media for customer service … Continue reading How to Offer Outstanding Social Media Support
Personal Branding Blog — December 27, 2017 — December 27, 2017 When you’ve sent out dozens of resumes and interviewed almost as many times, finally receiving a job offer feels like the ultimate reward. But just because someone offers you a job doesn’t necessarily mean that you should take it. An interview not only helps … Continue reading Ask Yourself These 10 Questions Before Jumping On a Job Offer
The new features reframe the focus on understanding user journeys. Susan Wenograd on December 14, 2017 Brands are working hard to meet a resounding customer demand for an experience that is relevant and personal to where they are in their engagement with brands. Ninety percent of marketers say understanding how users engage across channels … Continue reading Google Analytics releasing 4 new functions to offer more user-centric insights
David Kiger — September 22, 2017 Follow @davidkiger — September 22, 2017 The dream of owning a small business can come with a hefty price tag. Where that money comes from is one of the first key challenges of entrepreneurship. One avenue that could be an answer is microloans. The microlending concept is generally regarded … Continue reading Microloans Offer a Way to Get Small Businesses Off The Ground
Ringo Nishioka — July 21, 2017 Follow @hr_nasty — July 21, 2017 Just like the job interview, the goal is to focus on each individual game and not be distracted by the final game The goal of the job interview, resume and networking Believe it or not, the goal of a job resume and job … Continue reading The REAL Goal of the Job Interview, Resume and Networking. FYI, It’s Not a Job Offer
