Grant Thomas — July 10, 2017 Follow @gsthomas22 — July 10, 2017 Digital marketers can create more sales opportunities by focusing on email lead capture. More contacts to market to means more chances for a sale. The value of an email address lies in direct, sales oriented communication that drives revenue. It may differ from … Continue reading 10 Lead Magnet Ideas for An Irresistible Email Opt In Offer
It seems that every tool and platform is adding artificial intelligence. Here’s a guide for marketers who want to kick the tires. Barry Levine on June 21, 2017 Artificial intelligence (AI) is everywhere these days. Platforms of all sizes are claiming some kind of AI, making it hard for the rest of us to … Continue reading Everyone says they offer AI. Here’s how to assess those claims.
Matt Goldman — May 17, 2017 Follow @TheOriginalBull— May 17, 2017 Pain points are a part of business. They create opportunities to innovate, diversify and grow. Without customer pain points, there is no reason to be in business. Trading goods and services is as old as mankind itself. Eliminating pain points began with a simple … Continue reading Pain Points Offer Business an Opportunity to Innovate and Expand
Chris Abraham — March 27, 2017 Follow @chrisabraham— March 27, 2017 There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone … Continue reading All Social Media Sites Should Offer Profit Sharing and Ad Revenue
Will Stevenson — March 6, 2017 Follow @Ambassador— March 6, 2017 During my time with Ambassador, I’ve had the fortune of working with a number of incredible B2B brands to build out their referral marketing programs. HP and SAP are two of the most notable examples, but there have been several others. With many of … Continue reading Right Time, Right Offer: A Simple Tip to Deliver the Ideal B2B Referral Incentives
Howard J. Sewell — January 13, 2017 Follow @hjsewell— January 13, 2017 In an era when the average business buyer only contacts a brand when he/she is 67 percent through the buying process, there’s every reason to make sure that you’re reaching prospective customers at every stage of their research, not just when they’re ready … Continue reading Expand your Offer Strategy to Increase SEM Performance
Karen Repoli — November 20, 2016 Follow @karenrepoli— November 20, 2016 Just as your target audience are all individuals who need individual approaches, strategies, and motivation, so are the many ways you can create the irresistibility factor in your service. Create a Price Point that is Irresistible – Both to You and Your target customer! … Continue reading 13 Key to Creating an Irresistible Service Offer
by Richard SellersOctober 16, 2016 The hiring manager will want you to answer these eight key questions before giving you an executive-level job offer in marketing. This list of questions is modified from a Marketing Executives Networking blog by Lisa Fernow “Not Hearing about Any Good Innovations?” that recommended asking similar questions when looking to … Continue reading Answering Eight Key Questions Will Help You Get A Job Offer
by Ringo Nishioka Follow @hr_nastySeptember 23, 2016 It started when we accepted the wrong job offer Accepting the wrong job offer In the past 3 weeks, I have met with three different job seekers and I noticed a common thread. With each situation, the candidates DID NOT realize they were working against themselves in their … Continue reading Why Most Candidates Take the Wrong Job Offer
August 2, 2016 Even if you’re not aspiring for a spot in the C-suite, professional development is likely a major value in your career. It’s how you prove yourself worthy of promotion, of salary raises, and of increased responsibility. It’s also how you stay mentally stimulated and adaptive to the rapid pace of technical evolution. … Continue reading What to Do When Your Employer Doesn’t Offer Professional Development Opportunities
