by Susan Gilbert July 10, 2016 Follow @SusanGilbertJuly 10, 2016 Overcome Buyer Objections and Increase Sales If you’ve been in business long enough, then you know how frustrating it can be for a lead to turn you down after months of hard work. If you’re not getting the results that you need then you will … Continue reading Get Your Business Prospects to Say Yes to Your Offer
by Brad Swezey June 7, 2016 Follow @JustSmallBizJune 7, 2016 Brad Swezey: Hi there. Today’s topic is going to be how you can easily get more customers and clients to pay more for what you offer. The problem with many small businesses is they think that they have to compete on price. That the lowest … Continue reading See How Easily You Can Get Customers/Clients to Pay More for What You Offer
by Andre W. Klein June 5, 2016 Follow @akleines2June 5, 2016 The internet has opened up a window of possibilities in the field of commerce and business that is unparalleled by anything before it. The internet has become a great venue to find and to offer services in a way that paid ads on newspapers … Continue reading eCommerce – How Can an Independent Professional Offer Their Services Using the Internet?
We asked two ad/marketing executives to go beyond the “wow” and look at the technology’s essential value propositions. Barry Levine on March 9, 2016 at 10:00 am Everywhere you look, there are signs that virtual reality is suiting up for marketers. But aside from the pending issues of cost and installed base, there’s one essential … Continue reading What does VR-based marketing offer that other tech does not?
by Delphine Moulu March 4, 2016 Follow @reelevantappMarch 4, 2016 Using email intelligence When asked, “In which of the following ways, if any, would you prefer companies to communicate with you?”, 72% of consumers chose email according to a MarketingSherpa study. Now this doesn’t mean we can nor should send batch and blast emails to … Continue reading How to Offer a Unique Customer Experience Using Email Marketing
by Matt Gill February 22, 2016February 22, 2016 There is a certain energy about startup companies that can be very alluring to marketing execs. The opportunity to build something and grab a piece of the action is compelling. But don’t let the excitement and potential cloud your decision-making process when considering a startup employment offer … Continue reading How to Negotiate Your First Startup Employment Offer
by Rachel Parker November 12, 2015 Follow @resonancecontNovember 12, 2015 Recently I got a call from a marketer who was looking for “the next step” for her brand’s content marketing strategy. Their blog, social media, and email content were humming along, and they really wanted to amp things up and start growing their audience. I … Continue reading 5 Killer Reasons to Offer an E-Book on Your Website
Ahmad MunawarOctober 23, 2015 Aren’t you tired of getting hit over the head with opt-in offers? You used to be able to just ignore those opt-in boxes in the sidebar or at the bottom of a blog post. But now, marketers are literally throwing opt-in offers in your face and forcing you to make a … Continue reading The Art of the Ask: 4 Ways to Craft an Irresistible Opt-in Offer
Olivier ChoronAugust 12, 2015 So in my previous blog posts, I have discussed; the key issues your partners face which prohibit your social media posts from being effectively shared, and the resolutions to these issues. I have also briefly touched upon the importance of providing training to your channel partners. But what sort of training … Continue reading Why You Should Offer All Of Your Channel Partners Social Media Training
Danielle SheerinJuly 19, 2015 If you are going to be servicing large volumes of customers on social media, you will find it necessary to move from focusing provision on one-on-one support, to creating solutions that can pre-empt service needs. By pre-empting customer needs you can begin to offer proactive support and self-service options. The aim … Continue reading Marketing: How to Offer the Best Social Media Servicing at Scale
