by Sarah Smith February 22, 2016 Follow @sarahsmith82110February 22, 2016 In today’s business environment online marketing is prevalent and certainly is much easier. However the most successful businesses still implore offline marketing strategies as well. The marketing experts at the helm of these companies feel that it is critical to the success of a business … Continue reading Small Business : Allocating Offline Online Marketing Budget
by Al Gomez January 3, 2016January 3, 2016 If managed well, small local businesses can thrive and earn well. If your venture seems to be on the right track, then you can choose to either expand your reach OR add more products and/or services. Sounds good, right? But if there’s one trait that separates entrepreneurs, … Continue reading Earn More In 2016 With These 4 Offline Strategies
by Jo Lynn Deal December 30, 2015 Follow @jolynndealDecember 30, 2015 “I don’t like the sales process. I certainly don’t want to cold call people and I am uncomfortable with sales in general,” words from one of our shiny, brand new clients. This is a client sentiment we run across often at myMarketing Cafe. In … Continue reading How To Blend Online and Offline Tactics to Boost Client Acquisition
Luana SpinettiSeptember 6, 2015 Photo Credit: InsideOut Today – Always Startup (cc) Put employees and businesses to learn together in the same room and you will see how things begin to change — everybody is in the same place, ranks no longer matter and the setting of the training encourages open discussion. Unlike in an … Continue reading How Taking Offline SEO Training Courses Helps Businesses and Employees Grow
As more consumers adopt multiple devices, how do you make the most of digital to drive in-store sales? Columnist Adam Weiss explains how you can successfully develop an online-to-offline strategy. Adam Weiss on September 4, 2015 As marketers, we hear it all the time: We need to understand the consumer journey. It’s impossible for legacy … Continue reading Capitalizing On The Digital Trail To The Offline Purchase
Offline events, conferences and more can be tracked and modeled along with online activities to understand sales impact from all channels. Ginny Marvin on August 21, 2015 Events & Conferences are now included in the marketing attribution mix. Bizible is hoping to solve the now age-old problem B2B marketers have in understanding how event attendance and … Continue reading Bizible Adds Offline Events To B2B Sales Attribution Platform
Charlene OldhamJuly 16, 2015 It’s a safe assumption that if you are reading this blog, you’re using social media in some way to grow your business. Maybe you’re building a brand for your website or sharing inspiration to engage your community online. But what if you are creating an event offline? Can social media help … Continue reading How To Use Social Media To Drive Offline Interactions
Katherine HalekJune 13, 2015 We all want more blog traffic. Well, actually, what we really want is engagement, leads, and revenue. Inevitably, the more (qualified) traffic you get, the more chance you have of achieving those things too. So yeah, we want more traffic. How do you currently get the traffic you desire? You may … Continue reading 3 Ways To Get More Blog Traffic From The Offline World
Location analytics becoming a new measurement standard. Greg Sterling on April 28, 2015 It’s well documented that more than 9 out of 10 retail conversions happen offline. That’s why measuring offline sales lift and store visits is becoming increasingly important, even critical, to brands and marketers. Only by capturing offline activity can marketers get a complete picture of how … Continue reading Placed Brings Offline Attribution To More Programmatic Players
Consumer location data being used for measurement and media planning Greg Sterling on March 30, 2015 Agency ZenithOptimedia (ZO) and mobile ad platform NinthDecimal are announcing a sweeping offline and cross-platform analytics deal that will have broader implications for the advertising industry. This new deal involves use of NinthDecimal’s “LCI” location intelligence platform and associated analytics to measure … Continue reading ZenithOptimedia And NinthDecimal Partnership Proclaims Offline Visits As New Measurement Standard
