Tag Archives: Offset

SEO Tips To Offset Inflation In 2023

SEO Tips To Offset Inflation In 2023 by Laurie Sullivan , Staff Writer @lauriesullivan, December 23, 2022 Inflation in 2022 meant tightening of budgets, but the demand for cost-effective and dependable channels became key to understanding consumer behavior. Despite market fluctuations, search continues to support growth. As traditional and paid-media costs rise, search engine optimization (SEO) … Continue reading SEO Tips To Offset Inflation In 2023 →

Small Businesses Support Expansive Tax Reforms Needed to Level the Playing Field and Offset the Costs of ‘Build Back Better’ Plan

Tax Management

John Arensmeyer November 2, 2021 Congress has a once-in-a-generation opportunity to fix a disparity between large and small businesses by enacting the tax reforms currently proposed in the Build Back Better plan. Eighty-five percent of small businesses feel the tax code unfairly benefits large corporations over small businesses, while about two-thirds of small businesses support … Continue reading Small Businesses Support Expansive Tax Reforms Needed to Level the Playing Field and Offset the Costs of ‘Build Back Better’ Plan →

Email Acquisition: How to Gain More Quality Addresses (and Offset Risk)

Email Marketing Optimization

FreshAddress Staff — September 20, 2019 — September 20, 2019 rawpixel / Pixabay We recently sat down with Chris Marriott, President & Founder of Marketing Democracy, to chat about email acquisition, why it’s important to marketers, and how to get it right. How focused should marketers be on email acquisition and why? As we head … Continue reading Email Acquisition: How to Gain More Quality Addresses (and Offset Risk) →