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You have a well-optimized website. Great. Now what? Learn the importance of off-site optimization and how to get started & track performance. In our last post, we looked at how to measure the true performance of your content, both on-site and off-site, through the tracking of engagement. Today, we want to discuss how to … Continue reading Are you optimizing your off-site content?
by Ray Wang March 5, 2016 Follow @SmarttCanadaMarch 5, 2016 As mentioned in my previous article, search engine optimization (SEO) refers to the process of increasing the visibility or ranking of a website on Google search results. To improve your search ranking, there are three major factors to consider: Technical structure (20%). Technical structure includes … Continue reading 3 Simple Steps You Should Take to Perform Effective Off-Site SEO
Katey FerenziJune 14, 2015 Every time you type something into a search engine, the results you receive are a result of a series of title tags and meta descriptions. For online brands, it’s critical to properly customize and brand these tags. After all, they are essentially your organic search advertising offering, and you want them … Continue reading Off-site Branding 101: How to Optimize Title Tags and Meta Descriptions to Generate Increased Traffic
Zac HeiseyJanuary 15, 2015 For some business owners, especially those who may have recently shelled out a large chunk of change on a top-notch website, it can be hard to understand why they now need to invest even more money into marketing and promoting their shiny new site. Conversely, businesses with creative, well-developed online advertising … Continue reading Combine On-Site & Off-Site Factors for Online Success
