Zach Heller — April 24, 2019 Follow @zheller — April 24, 2019 Marketers have been using email as a way to communicate with customers and prospective customers for many years now. As a marketing channel, email has consistently had the highest return on investment. That’s partly because email is so cheap that it’s practically free. … Continue reading How to Tell If You Are Emailing Your Subscribers Too Often
Yasmin Bendror — May 29, 2018 Follow @yasminbendror — May 29, 2018 This question has been coming up a lot lately. Business owners have been asking me via email, messenger, social media and at networking meetings, “Yasmin, how often to post and what to post on social media?” Let’s get right to it: If you’re … Continue reading How Often And What To Post on Social Media
Younger Travelers Rely On Search Engines, Recall Ads More Often by Laurie Sullivan , Staff Writer @lauriesullivan, February 23, 2018 As the U.S. heads into the Spring Break season, which begins around February 24 and ends April 7, many consumers are planning vacations. So how much do images and videos — as well as phrases … Continue reading Younger Travelers Rely On Search Engines, Recall Ads More Often
Dave Brock — November 9, 2017 Follow @davidabrock — November 9, 2017 Yanns / Pixabay Nuance is important to our ability to connect with impact to our customers and our people. Yet, too often, we miss it, or completely ignore it. Let’s start with what nuance is: 1 :a subtle distinction or variation “Nuances of … Continue reading Nuance, So Subtle, We Often Miss It
Mobile Sponsored Content Is Read More Often, Longer by Laurie Sullivan @lauriesullivan, (November 06, 2017) The move from desktop to mobile search also continues to have an impact on content marketing. Data released Monday suggests that reading content on mobile devices now surpasses those reading on desktop. Those who are reading on mobile devices now … Continue reading Mobile Sponsored Content Is Read More Often, Longer
Randy Milanovic — May 13, 2017 Follow @kayak360— May 13, 2017 One of the interesting things I’ve learned studying behaviour and unconscious bias in marketing is that most people tend to think of themselves as being average when it suits them, but extraordinary when it helps their self-esteem. And, because all of this happens on … Continue reading Why Does Consensus Often Lead to False Positives?
Virginia Franco — February 10, 2017 Follow @VAFrancoResumes— February 10, 2017 My mother always said when I complained about work – “If a job was the RIGHT work, the RIGHT hours, the RIGHT salary AND makes you happy – they wouldn’t call it WORK.” She was right – but I’ve since learned that shooting for … Continue reading Career Change Often Occurs at a Crossroads – the True Story of My (Unexpected!) Career Happiness
Emily Rose — December 20, 2016 — December 20, 2016 I’ve had the chance to speak with many marketers at various points of their website redesign process, and one thing consistently stands out: it’s a huge, often overwhelming job. So it’s no wonder that the most popular reaction when taking on a redesign is “let’s … Continue reading Marketers Often Forget This Key Aspect When Planning a Redesign
Jonathan Payne — November 30, 2016 Follow @SocialGamePlan— November 30, 2016 The age-old social media question… “How often should I post to maximize engagement?” With Instagram continuing to make its way into the mainstream portfolio of every marketer, I’ve seen this question popping up more and more. The answer for Instagram is the same as … Continue reading How Often Should You Post on Instagram?
by Karen Repoli July 4, 2016 Follow @karenrepoliJuly 4, 2016 One of the questions I’m most often asked about email marketing is how often you should mail your list. If you are asking that question, you aren’t alone! I wish there was a simple, straight-forward answer, but the best I can do is tell you … Continue reading How Often Should You E-Mail Your List?
