By Christopher Zara October 27, 2023 From applicant tracking systems to AI-powered recruitment tools built for speed, automation in the hiring process is here to stay. But how and how much automation should be incorporated into the process continues to be a big topic of debate among job seekers and hiring managers. Now an … Continue reading Hiring managers could be alienating older job applicants with automated HR tools
By Sam Becker October 27, 2023 With the pandemic mostly behind us, U.S. companies are slowly rolling out return-to-office mandates for many white-collar workers. In fact, 90% of them plan to implement such policies by the end of next year, according to an August survey from Resume Builder. For employers, getting workers back into … Continue reading RTO or retire? Employers may be all too happy to push older workers to decide
Older Adults Make Up Just 4% Of People Featured In Ads by Karlene Lukovitz @KLmarketdaily, August 22, 2023 Brands are still significantly underrepresenting the large, affluent audience of people over age 60, according to a new analysis from CreativeX. The creative tech company analyzed more than 126,000 global ads released in 2022, which were supported … Continue reading Older Adults Make Up Just 4% Of People Featured In Ads
By Christopher Zara June 14, 2023 Apple might want to think about developing some super cool time-travel apps if it expects people over 35 to adopt its futuristic headsets en masse. According to a new Harris Poll shared exclusively with Fast Company, most Americans would prefer to live in a simpler era before everyone … Continue reading Gen Xers and older millennials really just want to go back in time to before the internet existed
How Older Brands Stay Relevant To Gen Z by Steve Ellwanger , October 7, 2022 Image above: Adding flavoring to make Cheetos even spicier. When it comes to CPG brands and their “magnetism” with the Gen Z cohort, it actually pays to be old. That’s because consumers born between 1997 and 2012 grew up … Continue reading How Older Brands Stay Relevant To Gen Z
By Next Big Idea Club April 20, 2022 Arthur C. Brooks is an American social scientist, the William Henry Bloomberg Professor of the Practice of Public Leadership at the Harvard Kennedy School, and Professor of Management Practice at the Harvard Business School. He has authored eleven books, including the bestsellers Love Your Enemies and The … Continue reading We have the potential to get happier (and more successful) as we get older. Here’s how
Wendy Marx July 26, 2021 What’s the first thing you do when you hear about somone in your industry? If you’re like me, you Google them. You check out their Twitter, LinkedIn, and website, if they have one. And on all of these, you read their bio. This illustrates why your bio is so important. … Continue reading How to Write a Bio As an Older Professional: 10 Tips to Stand Out
Wendy Marx July 15, 2021 Whether you’re an older professional eager to boost your personal brand or pivot to a new career or ready to try something new, LinkedIn can help you get there. But there’s one caveat — you need to be a powerful presence on LinkedIn. No dithering allowed. But first you need … Continue reading How to Craft an Outstanding LinkedIn Profile as an Older Professional
Wendy Marx July 2, 2021 Have you ever said to yourself, “I’d love to start a business but I’m just too old to be an entrepreneur.” Think again. The average age of founders behind fast-growing new ventures is 45, according to a business school study. Over 45? Don’t worry. Data show that founders are likely … Continue reading 7 Powerful Ingredients to Career Success For Older Entrepreneurs
Wendy Marx June 18, 2021 Searching for a job when you’re over 50 is never easy and can be stressful. But having the right resume can help. Discover how to write a resume that gets results when you’re an older professional — as well as some resume tips for what not to do. The fact … Continue reading How to Write a Resume That Will Boost Your Career as an Older Professional
