Calls for standards and in-store experiences prevail at IAB Connected Commerce Summit: Retail Reimagined in New York. Chris Wood on September 19, 2024 Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in … Continue reading Retail media networks evolve with new in-store measurement standards and omnichannel strategies
Discover insights and strategies from brands like Replacements, Colgate-Palmolive, Huel, and more, as revealed during the Emarsys Omnichannel and AI Masterclass event. Emarsys on June 27, 2024 On June 12 and 13, 2024, Emarsys went live with the Omnichannel and AI Masterclass, a digital event featuring fireside chats and expert-led sessions from digital leaders … Continue reading Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand! by Emarsys
Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation by Laurie Sullivan , Staff Writer @lauriesullivan, April 16, 2024 Oliver Jacob, president of Frequence, says the 14-year-old software development company can now generate an actual omnichannel media plan in 2 minutes. The platform, which uses automation, also can produce the creative, execute the plan, and … Continue reading Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation
Here’s how optichannel and omnichannel approaches complement each other to maximize customer engagement. Annette Franz on March 26, 2024 There’s a newcomer to the customer experience discussion: designing and delivering an “optichannel” experience. What is that? How does it differ from multichannel and omnichannel? Hold tight. I’ll answer those questions and a few more, but … Continue reading Beyond multichannel and omnichannel: Understanding the optichannel approach
How CTV supercharges existing marketing efforts across the advertising board. MNTN on July 18, 2023 ’Cause we are living in an omnichannel world When was the last time you used fewer than three internet-connected devices in a day? Less than two? One? We’re guessing it’s been a long time (if ever). In today’s world, … Continue reading The omnichannel magic of connected TV by MNTN
Achieving Summer Sales Success With Omnichannel Marketing and Communications Milorad Mitrovic – June 1, 2023 Summer is right around the corner, which means people are looking for sales promotions from their favorite brands – be it a new seasonal wardrobe, outdoor furniture for the backyard, flights to the beach, and more. Consumers are searching for … Continue reading Summer Is The Time For Omnichannel Marketing
While “one-to-one” and “omnichannel” are the goals, you can start incrementally and work your way toward them. Greg Kihlstrom on January 12, 2023 This is the first of a four-part series on the North Star goals that set category leaders apart from their peers. As marketers, we must constantly balance the ideal with the practical … Continue reading North Star goals for category leaders: One-to-one, omnichannel personalization
Microsoft To Build Complete Omnichannel Retail Media Platform by Laurie Sullivan @lauriesullivan, January 10, 2023 Microsoft on Tuesday shared its vision to create the industry’s most complete omnichannel retail media technology stack supported by its PromoteIQ platform, which the company acquired in late 2019. The news announced ahead of the National Retail Federation conference, which takes place … Continue reading Microsoft To Build Complete Omnichannel Retail Media Platform
Comoto’s director of omnichannel and e-commerce explains how the retailer is unlocking its marketing potential with first-party data. BlueConic on October 14, 2022 Retail is an ever-changing industry, but the last few years have been particularly disruptive. The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. … Continue reading The Comoto Family of Brands accelerates omnichannel marketing with first-party data
A major player in the identity resolution space will make audiences available to a global media agency. Kim Davis on August 17, 2022 TransUnion, the global information and insights company, has partnered with the world’s second largest independent media agency, seeking to enhance customer experience across multiple marketing channels. The collaboration will give Canvas access … Continue reading TransUnion partners with Canvas Worldwide to boost omnichannel CX
