Sam Kahn — April 10, 2017 — April 10, 2017 Consumers are shopping across numerous channels, including digital, mobile and physical locations. With the ever-increasing focus on omnichannel strategies to stay competitive, retailers must continually keep up with the changing online landscape to maintain their competitive edge. Although fierce competition won’t get any easier, plenty … Continue reading 5 Strategies to Engage and Convert Today’s Omnichannel Shopper
Alice Chen — January 30, 2017 — January 30, 2017 You may have heard of and even experienced omnichannel retailing (or omni commerce) even if you don’t know what it means. Omnichannel is named so because “omni” is Latin for “all”, and omnichannel means the integration of all channels to create a seamless experience. When … Continue reading 6 Reasons You Should Be Thinking About an Omnichannel Strategy
by Susan Frech, Columnist, January 16, 2017 Omni-channel marketing seeks to provide the consumer a seamless shopper experience whether in-store, online, desktop or mobile. Retail marketers like Starbucks, Sephora, and Crate & Barrel have made moving towards this goal a priority, investing in processes and platforms to ensure consumers enjoy a familiar and consistent … Continue reading Omni-Channel Marketing Meets Consumer Engagement
Local customers now expect a seamless omnichannel experience with your brand, and columnist Adam Dorfman believes that targeting data amplifiers will ensure that you’re present with accurate data across devices and channels. Adam Dorfman on December 19, 2016 In my October Search Engine Land column, I discussed the rise of data amplifiers — or … Continue reading Why data amplifiers matter in a world of omnichannel discovery
by Larissa Faw, December 14, 2016 More than eight in 10 agencies (81%) will increase tech investments in 2017, with 75% saying they will focus on personalization and customer journeys, according to research by omni-channel provider Kitewheel which works with 25 of the world’s leading marketing agencies, including Omnicom, WPP, Publicis and Havas. The … Continue reading Report: Agencies Are Struggling To Deliver Omni-Channel Experiences
by Laurie Sullivan@lauriesullivan, December 5, 2016 Location-based advertising and marketing will increase mobile investments in 2017 by a compounded annual growth rate of 15.6% for mobile search, but marketers still struggle with offline-to-online attribution, according to data released Monday. This disconnect causes marketers to lose sight of the purchase at the point of sale. BIA/Kelsey … Continue reading Location-Based Targeting, Demographics Anchor Searches, Drive Omnichannel Marketing
Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy. Adam Dorfman on December 1, 2016 Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because consumer … Continue reading How brands can win with omnichannel discovery
by Laurie Sullivan@lauriesullivan, November 16, 2016 Just 9% of marketers participating in a white paper scheduled for release Thursday admit they can consistently recognize customers across media channels, although 72% say their organizations are pursuing cross-channel recognition strategies. The white paper, From Theory to Practice: A Roadmap to ‘Omnichannel’ Activation, (available Thursday) published by the … Continue reading Brands Cannot Recognize Their Omnichannel Customers, DMA Study Finds
With holiday retail spending ramping up, columnist Jim Yu shares seven ways to create integrated shopping experiences that engage customers. Jim Yu on November 15, 2016 Businesses that sell products and services online need to fine-tune their digital marketing strategy to attract holiday shoppers during the busy — and competitive — holiday retail season. … Continue reading 7 omnichannel marketing tips to attract holiday shoppers
by Madeline Boehmer Follow @madelineboehmerSeptember 29, 2016 In an age of convenience and data collection, buzzwords like “omnichannel” aren’t going anywhere anytime soon. In fact, according to VendHQ, the opportunity cost of not being an omnichannel brand is 10% in lost revenue. For some retailers, omnichannel is associated with a successful campaign of aligning all … Continue reading 3 Companies Doing Omnichannel the Right Way
