How can you make your shopping ads stand out this holiday season? Columnist Purna Virji suggests some ways to optimize your campaigns for the valuable omni-channel shopper. Purna Virji on August 19, 2016 Honey for bees. Pikachu for Pokémon Go-ers. Ironic eyewear for hipsters. Some things are known attractants. But when you want to … Continue reading SEO and voice search-proof your shopping campaigns this holiday season to win the omni-channel shopper
In an omnichannel world, how do you deliver the most relevant experience to consumers? Columnist L. Erik Bratt explains how to efficiently collect and act on the data that’s spread across the many channels. L. Erik Bratt on June 3, 2016 If anything typifies the ambitions of modern marketers, it’s the “O” word — … Continue reading Omnichannel on the line: 4 steps to enhance the customer experience
by Delphine Moulu May 12, 2016 Follow @reelevantappMay 12, 2016 Even if email is the oldest marketing channel, it’s still the one generating the best ROI. It’s also consumers favorite channel to receive communications from brands they like. More than one out of two people think that 70% of emails received are not relevant though. … Continue reading Using Email Intelligence Within an Omni-Channel Strategy
by Delphine Moulu April 27, 2016 Follow @reelevantappApril 27, 2016 Back in the days, brands were only using 3 marketing channels: the phone, mails and their store. Then Internet and new technologies arrived, along with new marketing channels (websites, mobile apps, emails, etc.) and new devices (computers, mobile, tablets, etc.). Today, 64% of Americans own … Continue reading Multi-channel, Cross-channel, Omni-channel: What is the Difference?
by Daniel Ziegler April 25, 2016April 25, 2016 Putting in place an effective ecommerce shipping strategy is one of the most significant things you can do to grow your business online. While many folks start out in ecommerce by taking a simplistic approach to shipping –– like offering free shipping across the board or showing … Continue reading Welcome to the Big Leagues: How to Choose an Ecommerce Shipping Strategy as a Scaling, Omnichannel Brand
by Ross Barnard April 8, 2016April 8, 2016 As a marketer, it can help you become faster and smarter, by enabling you to automate the many time-consuming yet essential day-to-day outputs. For customers, email marketing automation is designed to give them the ultra-personal experience they expect from today’s brands. Customer experience (CX) is a very … Continue reading Why Email is a Powerful Tool in Omnichannel Retail
Search engine optimization is a critical component of digital marketing, but how can you incorporate it into your omni-channel marketing strategy? Columnist Trond Lyngbø lays out his process for doing just that. Trond Lyngbø on March 11, 2016 The first part of this article series on SEO in omni-channel marketing explained how search engines … Continue reading The importance of SEO in omni-channel marketing, part 2
by Rahul Singh February 14, 2016February 14, 2016 Customer experience is all about omnichannel today. And omnichannel is all about having well-connected, integrated, and consistent service channels, such that when customers call your company, they don’t view your support channels separately. In the customer’s view everything is managed as a whole rather than a bunch … Continue reading Why Omnichannel Customer Lifecycle Will Take Lead For ECommerce In 2016
What is omni-channel marketing, and why does it matter? Columnist Trond Lyngbø discusses how SEO fits into an omni-channel marketing strategy. Trond Lyngbø on December 22, 2015 Going into the FIFA World Cup 2014, Argentina’s prolific scorer, Lionel Messi, widely considered the world’s best attacker, was expected to steer his team to victory. But he … Continue reading The Importance Of SEO In Omni-Channel Marketing: Part 1
Ian NewcombeOctober 25, 2015 The consumer environment is shifting. Consumers now research your brand or products before buying and expect purchases to be conducted seamlessly, anytime, anywhere. This blog outlines how retailers can meet these shifting consumer expectations, and in turn grow their businesses, through the adoption of omni or multi-channel retail systems. Ecommerce trends … Continue reading Is Omni-Channel Right for My Business?
