Gartner: Generative AI Once Again Shaking Up Marketing Departments by Laurie Sullivan @lauriesullivan, August 23, 2023 Despite risk-management challenges, 14% of 405 senior marketing technologists participating in a Gartner survey said they have invested in tools based on generative artificial intelligence (GAI), but another 63% said they plan to do the same within the next … Continue reading Gartner: Generative AI Once Again Shaking Up Marketing Departments
By Melody Wilding January 16, 2023 My client Jill, a seasoned marketing strategist, had a long list of achievements. Over her 20-year career, she had received numerous industry awards and was even promoted twice in one year. Despite these accolades, Jill was constantly haunted by thoughts of her inadequacy. When we first met, she … Continue reading How to internalize your success and beat imposter syndrome once and for all
By S.A. Applin October 27, 2022 After months of speculation, on Thursday evening, Elon Musk finally took the helm at Twitter. The new “Chief Twit,” as his bio on the social media app now reads, was spotted earlier this week walking into San Francisco headquarters carrying a lavatory sink, all to make a … Continue reading Hello, Elon. Goodbye, the Twitter we once knew
Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors. Pamela Parker on May 13, 2022 There’s a concept in productivity philosophy that suggests you “only handle it once” (OHIO) — the idea is that you immediately deal with whatever crosses your desk rather than wasting time by setting it aside … Continue reading Do it once (and only once) with workflow automation
Chrome for Android will ask if you really want to close every tab at once The warning might prevent a huge mistake. J. Fingas @jonfingas January 29th, 2022 Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images If you’re the sort to leave web browser tabs open on your phone (you know who you are), you’ve probably had … Continue reading Chrome for Android will ask if you really want to close every tab at once
Once Covid Hit, Companies Pivoted Their Marketing Strategies by Nina Lentini , Staff Writer @Nina_Lentini, November 19, 2021 In case you missed Thursday’s column, let me introduce myself, although some of you I’ve surely met and mingled with already. I will be subbing for your regular insider, Laurie Sullivan, over the next few weeks. I won’t … Continue reading Once Covid Hit, Companies Pivoted Their Marketing Strategies
Dane Panes October 12, 2021 Catering to multiple clients at once is the dream of every freelancer. You get to be your own boss, work on projects you actually like, and work anytime and anywhere you want. But the question is, how can you effectively juggle three, four, or five clients at once while still … Continue reading Freelancing 101: How to Juggle Multiple Clients at Once
Karl Sakas June 5, 2021 Can agency employees handle multiple roles at once? Sometimes… As your agency grows, you and your employees tend to become increasingly specialized. For instance, a designer might stop doing project management on top of their design work. Instead of handling account management and client strategy, you’ll handle just one of … Continue reading Multiple Roles: Can Agency Employees Successfully Do More Than One Job at Once?
Ankush Mahajan — February 10, 2020 Digital marketing is one of the most resourceful and self-sufficient ways of increasing brand visibility. Most business owners believe that owning a website and app is enough to cater to the market, but if you own an e-commerce store, the best way to improve sales is through digital marketing. … Continue reading How to Start With Digital Marketing Once Your Website & App is Ready?
Don Dalrymple — January 3, 2020 Follow @dondalrymple Photo by Oleg Magni on Pexels.com Most things don’t work out. And that is the raw reality of business and entrepreneurship. All those people who were excited and did not call you back are just part of the flow of dealmaking. All those promising projects that did … Continue reading You Only Have to be Right Once
