Lindsay Paramore November 3, 2021 Instagram helps you to grow your business, but you still have to run it at the same time! If you’ve been busy doing the bajillion things you do to keep your business in shape, you may have missed out on new Instagram features that can help you grow your business … Continue reading The Top 10 New Instagram Features of 2021 (+One to Look Out For!)
Heather Lloyd-Martin — April 28, 2017 — April 28, 2017 Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? Webinars? Teaching small classes? Or is your answer, “Hmm, I’m not quite sure, but does it really matter? After all, shouldn’t all my content efforts help?” … Continue reading Why I Told a Client to Quit Blogging: Finding Your “One Thing”
Obama’s planning a coup? Women are evil? Several presidents were in the KKK? Republicans are Nazis? Google can go spectacularly wrong with some of its direct answers. Danny Sullivan on March 6, 2017 Here we are again. Google’s in hot water because of what I call its “One True Answer” feature, where it especially highlights one … Continue reading Google’s “One True Answer” problem — when featured snippets go bad
Given the flood of new data — about your movement in the real world or your psychology — some marketers are suggesting personalization should become more of a two-way street. Barry Levine on November 23, 2016 “Campaigns of one” are a common refrain today among digital marketers, replacing mass market campaigns with highly pinpointed … Continue reading As ‘Campaigns of One’ get more personal, are we nearing the point of over-personalization?
Like fishing, refining your AdWords campaign takes time and patience. Columnist Jacob Baadsgaard outlines his process for catching big leads in B2B. Jacob Baadsgaard on June 24, 2016 I love to fish. Over the years, I’ve enjoyed many excellent fights and satisfying catches, but I’ve also spent days staring at my line without so … Continue reading Fishing for B2B success: How to use AdWords to “land a big one”
Amanda ClarkOctober 7, 2015 Have you ever been on Twitter or Facebook and noticed an account with a little blue checkmark beside its name—say, the account for a celebrity, a musician, a professional athlete, or a politician? These check marks show that the account is verified. All this means is that it’s the real deal. … Continue reading Facebook is Rolling Out Local Business Verification Badges. Here’s Why You Should Get One.
