Google Ad Exec Answers One-Off Campaign Questions by Laurie Sullivan , Staff Writer @lauriesullivan, September 3, 2024 A shortened holiday shopping season requires even the biggest advertisers to act like a startup — agile and quick to respond. Hanukkah falls on Christmas Day this year. The compressed time frame demands advertisers remain attune to emerging trends by leveraging … Continue reading Google Ad Exec Answers One-Off Campaign Questions
Don Dalrymple — May 11, 2020 A simple way to think about whether you are growing a business, in addition to productizing your services, is to stay focused on repeatability. There is no end to one-off projects you can likely get involved with and provide solutions for. However, there’s a lot of cost when you … Continue reading Get Rid of the One-off Projects
Steven Imke — May 10, 2020 Many negotiations revolve around price. Buyers want a low price and sellers a high one. When you need to get the best price in negotiations where it is unlikely you will be dealing with the other party again, you will want to extract as many price concessions from the … Continue reading How to Get Price Concessions in One-Off Negotiations
Taylor Gordon — April 10, 2018 — April 10, 2018 rawpixel / Pixabay Friends, family, and other aspiring business owners always wonder how I find consistent work for my business. Recurring clients are the lifeblood of my business and many others. Recurring clients keep your income predictable and make it so you don’t have to … Continue reading How to Finally Get Recurring Clients Instead of One-Off Gigs
Kevin George — June 20, 2017 Follow @imkevin_monk — June 20, 2017 Have you ever skimmed your emails and got that “déjà vu” kind of a feeling because most of them look ‘almost’ similar? Check out these emails: Don’t they bear striking resemblances and emit a sense of monotony? Sections separated by spacers & stacked … Continue reading Reusable Template or One-off Email Templates? Take Your Pick!
