Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time task to be checked off a list. Trond Lyngbø on May 5, 2017   A “one-shot wonder” is someone who gets drunk after one shot — an extreme lightweight. In business parlance, the term refers to an organization … Continue reading Why e-commerce SEO is NOT a one-shot wonder →