Tag Archives: OneThird

One-Third Of Black Friday Online Shoppers Were Fake, Study Finds

One-Third Of Black Friday Online Shoppers Were Fake, Study Finds by Nina Lentini , Staff Writer @Nina_Lentini, December 2, 2021 Whoah! On the heels of upbeat reports about Black Friday sales come new data that reveal that a third of all online shoppers were bots and fake users. Cybersecurity company CHEQ says 35.7% of all … Continue reading One-Third Of Black Friday Online Shoppers Were Fake, Study Finds →

Despite buzz, only one-third of B2B businesses are committed to ABM, report says

B2B Engagement

A majority of B2B companies aren’t confident in the quality of the data they need to drive an ABM program. Robin Kurzer on September 12, 2018 In recent years, account-based marketing (ABM) has been touted as an effective B2B strategy. According to the Information Technology Services Marketing Association, 69 percent of organizations that implement … Continue reading Despite buzz, only one-third of B2B businesses are committed to ABM, report says →

One-Third Of Marketers Still Struggle With How To Use Data

Data Management

One-Third Of Marketers Still Struggle With How To Use Data by Laurie Sullivan, Staff Writer @lauriesullivan, April 4, 2017 Most search marketers at least dabble in social advertising and marketing, but all types of marketers across 19 verticals continue to face challenges that prohibit them from reaping the greatest results from their data, according to … Continue reading One-Third Of Marketers Still Struggle With How To Use Data →