While “one-to-one” and “omnichannel” are the goals, you can start incrementally and work your way toward them. Greg Kihlstrom on January 12, 2023 This is the first of a four-part series on the North Star goals that set category leaders apart from their peers. As marketers, we must constantly balance the ideal with the practical … Continue reading North Star goals for category leaders: One-to-one, omnichannel personalization
Tag Archives: OnetoOne
5 steps to move closer to one-to-one personalization
Brands need solid data, good deliverability with ISPs and user-friendly email templates to cater to customers more effectively. Kyle Henderick on May 10, 2019 “One-to-one marketing” continues to be one of the biggest buzzwords of 2019. At MarTech West last month, it felt like everyone at the conference discussed how their teams are working to … Continue reading 5 steps to move closer to one-to-one personalization
How Machine Learning Scales One-to-One Personalization
Katie Sweet — November 4, 2017 The world of marketing is no stranger to buzzwords. While many marketing buzzwords words start off as real strategies or tactics that can improve a company’s marketing efforts, their meanings often become diluted the more they are used. Over the years, we’ve seen words like “sales enablement,” “social … Continue reading How Machine Learning Scales One-to-One Personalization
Using email to curate one-to-one relationships with customers
Columnist Scott Heimes believes marketers need to choose the right marketing technology to help them leverage data that will deliver personalized experiences to customers through email. Scott Heimes on June 16, 2017 Many marketers understand the challenges of connecting with customers, yet some still prioritize promotions and advertising campaigns over what customers actually … Continue reading Using email to curate one-to-one relationships with customers
The path to one-to-one content marketing
How do you create content that’s tailored to individual customers? Columnist Jose Cebrian outlines the steps for developing content that can be applied to a people-based marketing strategy. Jose Cebrian on August 1, 2016 at 9:59 am If you’re familiar with my column, you know I have generally been focused on direct response, bottom-of-the-funnel (email) … Continue reading The path to one-to-one content marketing
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