The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer’s interaction with the brand. Optimove on August 8, 2024 The allure of a personalized shopping experience is undeniable. You walk into your favorite clothing store in search of the perfect outfit. Unsure of what to choose, a personal … Continue reading Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online by Optimove
July 04, 2024 Macy’s fireworks live stream 2024: How to watch the NYC Fourth of July event online For the first time since 2013, the Macy’s 4th of July Fireworks will be displayed over the Hudson River. Here’s how cord-cutters can watch it live. BY Shannon Cudd Summer is in full swing, and it’s time to … Continue reading Macy’s fireworks live stream 2024: How to watch the NYC Fourth of July event online
June 03, 2024 Russian online disinformation campaign targeted Paris Olympics, Microsoft reports The campaign, which includes falsified news websites and a feature-length documentary film, is specifically designed to denigrate the reputation of the International Olympic Committee. BY Reuters Russia has stepped up an online disinformation campaign which takes aim at France and the upcoming Paris Olympics, … Continue reading Russian online disinformation campaign targeted Paris Olympics, Microsoft reports
May 08, 2024 The Taylor Swift bill became Minnesota law, safeguarding online ticket buying from shady practices The law stems from a legislator’s frustration at not being able to purchase tickets to a 2023 Swift show. BY Associated Press People buying tickets online for concerts, sporting events and other live events in Minnesota will be guaranteed … Continue reading The Taylor Swift bill became Minnesota law, safeguarding online ticket buying from shady practices
Mysterious AI surfaces online — was it ChatGPT’s succesor? Charlotte Colombo Freelance Journalist A mysterious AI chatbot labelled ‘gpt2-chatbot’ was briefly available online before subsequently disappearing again. The chatbot quietly made its debut on the website LMSYS Chatbot Arena — a website which is used to benchmark, compare, and rank different AI systems. Based … Continue reading Mysterious AI surfaces online — was it ChatGPT’s succesor?
Ruud Hein | February 22nd, 2024 Online Competitors vs. Business Competitors in SEO Keyword Research In the digital age, the line between online and offline competition has blurred, but there’s still a significant difference between the two. Some businesses might be your direct rivals on the high street or in the local community … Continue reading Online Competitors vs. Business Competitors in SEO Keyword Research
Media Giant Walmart’s New Descriptor: From Online To Offline by Laurie Sullivan , Staff Writer @lauriesullivan, February 20, 2024 Walmart became a media giant on Tuesday when it officially announced the acquisition of television manufacturer Vizio — not a surprising move given the company’s insatiable appetite for technology, content and advertising. The company has always been … Continue reading Media Giant Walmart’s New Descriptor: From Online To Offline
By Jeremy Caplan January 11, 2024 This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Bridge makes it easier to introduce people online, and to follow up on those intros. Start by syncing your contacts, or add individual contacts if you prefer. Then … Continue reading Bridge makes online introductions faster and easier
The holiday season just past shattered all records for ecommerce with online sales growing almost 5% over 2022. Kim Davis on January 4, 2024 Consumers spent $ 220.1 billion online during the recent holiday season, up $ 10.4 billion on the previous year, a growth of almost 5%. That’s an all-time record, as measured by … Continue reading $221 billion adds up to a record online holiday season
Uncover common issues when measuring digital ad performance using views, clicks, attribution and other metrics. Greg Krehbiel on January 3, 2024 Online advertising seems like the perfect mix of creativity and data. Marketers can test various styles of ads and get quick results. Almost every aspect of digital advertising is measurable. It’s “data-driven marketing” — … Continue reading Online advertising: The funny, fuzzy math
