By Joe Berkowitz January 20, 2024 Social media is broken. It feels impossible now to keep up with friends and news in the same place—to be informed, entertained, and part of a community all at once. As Ryan Broderick has written, there’s no longer anywhere to figure out what everyone’s talking about, and the … Continue reading I used LinkedIn as my only social media for 3 weeks. Here’s what happened
Learn why predictive analytics is key to using AI for above-and-beyond search performance. Adlucent on December 12, 2023 Data has become the driving force behind financial resilience and success, giving marketers the challenge of navigating rising CPCs and automation. The need for advanced analytics and harnessing first-party data has never been more crucial to … Continue reading AI is only as smart as the data you feed it by Adlucent
By Allan Sloan November 03, 2023 If you’re a fan of financial fiascos, you’ve probably been having a great time reading stories marking the recent one-year anniversary of Elon Musk’s troubled Twitter takeover. By my math, which is based on the value that Fidelity places on the X shares owned by its mutual funds, … Continue reading Elon Musk isn’t the only one who lost a ton of money on X this year
By Sarah Bregel October 16, 2023 With inflation at an all-time high, every generation is being forced to tighten its purse strings. While that’s true for Gen Z, who say they’re cooking at home rather than going out to eat, shopping less, and sticking to grocery essentials, according to a new Bank of America … Continue reading Is college only less important to white men? Here’s what Gen Z thinks
By Rob Walker September 01, 2023 Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Instacart, the grocery delivery platform that recently filed for an initial public offering, says that it is profitable. That’s an appetizing prospect for investors, who are hungry for new tech IPOs. But the company’s … Continue reading Instacart is only profitable because of its annoying ads
Stack utilization continues to drop even as martech spending continues to grow. The reasons: Lack of training, increasing complexity and no one authority. Constantine von Hoffman on August 28, 2023 Marketers are using only one-third of their martech stack’s capability, according to Gartner’s 2023 Martech Report. That’s down from 42% last year and 58% in … Continue reading Marketers are only using one third of their stack’s capability
Microsoft Will Serve Only Verified Ads Beginning August 1 by Laurie Sullivan @lauriesullivan, June 6, 2023 Microsoft Advertising has an advertising verification requirement that it plans to enforce beginning August 1. The move follows the program’s announcement in June 2022. “We want our customers to have choice and control through transparency, so in addition to … Continue reading Microsoft Will Serve Only Verified Ads Beginning August 1
Twitter’s For You tabbed interface starts rolling out on desktop web browsers Igor Bonifacic @igorbonifacic Twitter’s “For You” tab, which debuted on iOS devices earlier this week, has begun rolling out to desktop web browsers. The new interface replaces the “sparkle” icon that previously allowed you to toggle between the platform’s algorithmically generated and … Continue reading Twitter will soon only recommend paid users in its For You feed
Discussions claiming ChatGPT will solve all our digital marketing problems are missing three key things that only humans can provide. Ryan Phelan on March 2, 2023 Many people writing about ChatGPT have used the gimmick of revealing at the end that it was written by ChatGPT. Not only is it now cliché, it’s a bad … Continue reading Three things ChatGPT needs which only you can provide
Only 19% of those surveyed felt strongly that they had the right technology to execute on personalization efforts. Constantine von Hoffman on February 24, 2023 Only 25% of marketers say they have all the data they need to execute on their personalization strategy, according to a new report from marketing researchers Ascend2. Further, only 19% … Continue reading Only 25% of marketers report having all the data needed for personalization
