Tag Archives: Only

Only 28% of B2B content marketers report having the technology they need

Nearly half say their biggest challenge is integrating/correlating data across multiple platforms. Few expect tech spend to increase. Constantine von Hoffman on November 14, 2022 Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content … Continue reading Only 28% of B2B content marketers report having the technology they need

What we lose when our jobs are the only safety net

By Adrienne Russman and Lauren Paul July 29, 2022 In response to the recent decision by the Supreme Court that has allowed a growing list of state-level anti-abortion laws, a growing list of employers—from large corporations like Amazon to smaller companies like Patagonia—have announced that they will help their employees pay for travel expenses related … Continue reading What we lose when our jobs are the only safety net

Only 38% of marketers very confident in their customer data and analytics systems

89% say customer data isn’t readily accessible to them. Constantine von Hoffman on August 5, 2022 North American marketers. Most of these numbers are global ones, but the ones specifically from North American marketers are not good. Only 28% say they are very confident in their data systems to win and retain customers. Compare that … Continue reading Only 38% of marketers very confident in their customer data and analytics systems

Do it once (and only once) with workflow automation

Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors. Pamela Parker on May 13, 2022   There’s a concept in productivity philosophy that suggests you “only handle it once” (OHIO) — the idea is that you immediately deal with whatever crosses your desk rather than wasting time by setting it aside … Continue reading Do it once (and only once) with workflow automation