By Stephanie Vozza March 16, 2022 Why say “that’s odd,” when you can say, “that’s an anomaly”? Maybe it’s because you’re trying to look more intelligent. A study by the education platform Preply, found that nearly three in five people have used complex vocabulary to appear smarter. Often, it’s to make an impression. … Continue reading Using big words can make you look smart, but only if
Skill shortages, incompatible technologies and inadequate data are biggest roadblocks to success Constantine von Hoffman on March 10, 2022 The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense, confirmed that digital transformation … Continue reading Only 11% of CMOs say they have achieved digital transformation goals
Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows by Laurie Sullivan @lauriesullivan, January 27, 2022 The advertising industry continues to undergo transformation with Google ending its Federated learning of cohorts (FLoC) for Topics and privacy legislation, as advertisers look to cut ties with behavioral targeting and pivot toward more sustainable alternatives … Continue reading Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
Personal Disappointment: Brands Are Only Somewhat Good At Personalization by Ray Schultz , Columnist, December 30, 2021 Personalization works better in email than it does in any other channel. But brands seems far from satisfied with their overall results, judging by Personalization In Digital Marketing, a new study by Ascend2. Only 21% see themselves as … Continue reading Personal Disappointment: Brands Are Only Somewhat Good At Personalization
Arik Hanson December 5, 2021 As we quickly near the end of 2021 (where did this year go?!?!), many of us will start the planning process for 2022. And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. … Continue reading Time to Rethink Social Strategy for 2022: Leads, Sales Can’t Be Our Only Goal
Arik Hanson November 20, 2021 A couple weeks ago, I joined Life Time, a health club here in Minneapolis. It’s a bit of a lifestyle decision for me as I wanted to get healthier about my eating, take my workout routine to the next level and work in a spot that wasn’t my home office. … Continue reading Your Social Media Marketing Can Only Impact So Much
Daniel Burrus April 27, 2021 Steve Jobs of Apple once stated, “The people who are crazy enough to think they can change the world are the ones who do.” This mantra has resonated with hundreds of entrepreneurs and business leaders over the past decade since Jobs passed on. What is interesting is how many individuals … Continue reading Transformation is the Only Way to Really Change the Game
Kellie Wong February 4, 2021 The term “employee benefits” is used regularly, but often with a limited, traditional definition in mind. The traditional concept refers to legally mandated benefits plus a few voluntarily added by employers. With a new generation of employees, soon to become the majority of the workforce, and a competitive, global labor … Continue reading Employee Benefits: The Only Guide You Need
Jolene Risch January 7, 2021 Hiring can be tricky. In the past, the main concern for hiring was how much money an employee would make, making sure your benefits package was stronger than your competitor’s, and giving your prospective employee a clear sense of how they can work up the chain over the next 20 … Continue reading Why More Money Is Only Part of the Equation When Attracting Top Tier Talent
Shashin Shah August 5, 2020 The COVID-19 pandemic has cast clouds of uncertainty in the business landscape and resulted in a shutdown of several economic activities. As a result, businesses are likely to witness a paradigm shift in supply chains, operating models, consumer behavior, and procurement and sales strategies. It is vital to take proactive … Continue reading Why Resilient B2B Commerce Is the Only Way Forward for Manufacturers and Suppliers Post COVID-19
