Maini Homer — February 26, 2020 I’m really feeling it this morning. I’m sitting here with my laptop at the ready, with a whole stack of work ahead of me. Photo by Mor Shani on Unsplash Today is pitching day, and I can tell you, the feeling in my stomach is not great. It’s funny … Continue reading Why Pushing Yourself Out of Your Comfort Zone Will Only Lead to Greatness
Gretchen Gordon — February 4, 2020 Something many companies do to accelerate growth is expand their sales teams. We often see ones we work with doing just that. While the climate can be challenging to hire the right salespeople with the economy hovering at close to full employment, the challenge doesn’t just stop with a … Continue reading Hiring Right is Only Half the Battle
Don Dalrymple — January 3, 2020 Follow @dondalrymple Photo by Oleg Magni on Pexels.com Most things don’t work out. And that is the raw reality of business and entrepreneurship. All those people who were excited and did not call you back are just part of the flow of dealmaking. All those promising projects that did … Continue reading You Only Have to be Right Once
Mayo Oshin — November 21, 2019 Follow @mayowaoshin Shortly after the success of The Cat in the Hat—a best-selling book limited to a 225-word vocabulary—Theodor Seuss Geisel (also known as Dr. Seuss) took on an even greater challenge. In 1960, Bennett Cerf, founder of book publisher, Random House, bet Dr. Seuss fifty-dollars that he couldn’t … Continue reading The Power of Constraints: How Dr. Seuss Used Only 50 Words to Write His Best-Selling Book of All Time
While personalization can be tremendously valuable, it has to be relevant in your user’s journey. Laura Robinson on November 5, 2019 Everyone knows that in our digital economy, data is more valuable than oil. But it’s what you actually do with data that makes it so valuable. Personalizing your user’s experience can do wonders for … Continue reading Back to Basics: Personalization only adds value if you do it right
Stuck In The Funnel: Email Works Best Only In the Middle by Ray Schultz , Columnist, July 31, 2019 Moving leads through the funnel is no easy thing. Most firms have little grasp of funnel ROI, GetResponse reports. Email is the most widely used channel at all stages of the sales funnel. But it is … Continue reading Stuck In The Funnel: Email Works Best Only In the Middle
Paul Keijzer — July 23, 2019 Follow @Paul_Keijzer — July 23, 2019 JESHOOTS-com / Pixabay Every day, I am approached by people seeking to understand the things leaders should be doing to become better and smarter leaders. Most leadership articles tend to follow the same pattern, outlining all the do’s – the habits, the behaviors … Continue reading 5 Leadership Mistakes That Only Smart Leaders Recognize
‘Value-Exchange’: It’s Only Of Value If I Really Want It by George Simpson , Featured Contributor, (December 07, 2018) This week the Interactive Advertising Bureau launched some guidelines for what it’s calling “opt-in value exchange” ads, which is a jargon-y way of explaining ads that you have to watch before you can get access to … Continue reading ‘Value-Exchange’: It’s Only Of Value If I Really Want It
Sandra Hess — October 31, 2018 — October 31, 2018 With today’s record-low unemployment rates fueling a fiercely competitive job market and hiring costs on the rise, finding qualified candidates is not enough. Today’s employers want to find the “right” qualified candidate. Certainly, employers want candidates with the right skills, but they also want candidates … Continue reading Pre-Employment Assessments Aren’t Only for Skills Testing
Three examples of site architecture modifications that offer big SEO gains in digital marketing. Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more importantly, internal links define your website’s structure. They help users to navigate and search engines to understand your website. A healthy internal linking … Continue reading How to boost search rankings using only your internal linking strategy
