Tag Archives: Only

Why The Buyer Transformation Is The Only One That Will Matter By 2020

Tony Zambito — October 29, 2018 Follow @tonyzambito — October 29, 2018 A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more. At … Continue reading Why The Buyer Transformation Is The Only One That Will Matter By 2020 →

Only 22% Of App Publishers Understand Header Bidding

Publishers Guide

Only 22% Of App Publishers Understand Header Bidding by Laurie Sullivan , Staff Writer @lauriesullivan, September 24, 2018 Not enough publishers know enough about header bidding, and there is a lot of misinformation floating around about its limitations and how it works. InMobi set out to ask app publishers and other mobile advertisers in North America … Continue reading Only 22% Of App Publishers Understand Header Bidding →

Despite buzz, only one-third of B2B businesses are committed to ABM, report says

B2B Engagement

A majority of B2B companies aren’t confident in the quality of the data they need to drive an ABM program. Robin Kurzer on September 12, 2018 In recent years, account-based marketing (ABM) has been touted as an effective B2B strategy. According to the Information Technology Services Marketing Association, 69 percent of organizations that implement … Continue reading Despite buzz, only one-third of B2B businesses are committed to ABM, report says →

The Key To Success Is To Ask Only 4 Questions!

Productivity

Dave Brock — August 7, 2018 Follow @davidabrock — August 7, 2018 rawpixel / Pixabay Customer can breath a huge sigh of relief. The data is in, it shows sales people ask far too many questions, boring or even angering executives for wasting their time. But research now shows the optimal number of discovery questions … Continue reading The Key To Success Is To Ask Only 4 Questions! →

Only 3.25% of Visitors Visit Your Blog (and Other Scary Statistics)

Blogging Traffic

Lacy Boggs — July 29, 2018 Follow @blogspiration42 — July 29, 2018 ErikaWittlieb / Pixabay Last week, I attended the Digital Summit here in Denver, and I heard some pretty staggering statistics about the state of content marketing. For example, Rand Fishkin gave a really interesting keynote on search and organic traffic from Google. Not … Continue reading Only 3.25% of Visitors Visit Your Blog (and Other Scary Statistics) →

Delegating -The Only Time Management Tip You Need

Time Management

Susan Poirier — July 10, 2018 Follow @aceconcierge — July 10, 2018 Greeting the day as an overwhelmed entrepreneur has become part of the norm for many first time business owners. The hats we wear are numerous and can present unexpected challenges in our day to day operations. It can be suffocating trying to figure … Continue reading Delegating -The Only Time Management Tip You Need →

SMB marketing survey finds only 3% use outside agency or vendor

Small Business Challenges

Messaging and SEO seen as most effective digital tactics, Snapchat easiest to execute Greg Sterling on April 6, 2018 BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending trends among US small and medium-sized businesses (SMBs) that participate in co-op or MDF funding programs where … Continue reading SMB marketing survey finds only 3% use outside agency or vendor →

The power of shared beliefs: Market what you believe, not only what you do

Marketing Strategy

Rather than focusing on your products or services, contributor Matt Zilli suggests you’ll be most successful if you demonstrate to customers that you share their values. Matt Zilli on February 12, 2018 For decades, marketing has been a volume-driven game — more emails, more ad placements and bigger billboards. The goal, of course, is … Continue reading The power of shared beliefs: Market what you believe, not only what you do →

How to Attract Only the Best Job Candidates

Effective Hiring

Personal Branding Blog — December 12, 2017 — December 12, 2017 Need workers but not looking forward to combing through resumes from applicants who clearly didn’t read the job description? In a best-case scenario, an employer will recruit a talent pool of the most qualified candidates with a high aptitude and passion for the work. … Continue reading How to Attract Only the Best Job Candidates →

The Only 4 Google Ranking Factors You Need to Focus On

SEO Ranking

Aleh Barysevich — November 14, 2017 Follow @ab80 — November 14, 2017 The funny thing about Google ranking factors is that there are heaps of them. In such a situation, it is essential to remember that the main proven ranking factors won’t cease to exist in the near future. As for the new waves, of … Continue reading The Only 4 Google Ranking Factors You Need to Focus On →