Tag Archives: Only

Study says only 8 percent of shoppers using retailer apps, should they give up?

No: they need a diversified strategy that includes third party distribution, mobile wallets and a renewed focus on the usability of their apps and sites. Greg Sterling on November 6, 2016   It’s very well established that consumers use smartphones as shopping assistants in stores. We’re now getting into the nuances of how they use … Continue reading Study says only 8 percent of shoppers using retailer apps, should they give up?

Mobile shopping is hard, but only if retailers keep it that way

Contributor Liad Agmon discusses the challenges of the mobile web and why retailers need to embrace a mobile-first mentality that caters to consumers’ preferences. Liad Agmon on October 25, 2016   Mobile devices and smartphones have completely changed the way we think, connect and work. Nowhere is this transformation more apparent than in the way … Continue reading Mobile shopping is hard, but only if retailers keep it that way

Networking at an Event is Only the First Step to Generating Business

by Richard Shapiro Follow @RichardRShapiroAugust 19, 2016 Recently I joined a prestigious marketing group and recognized quickly that individuals attending the various gatherings did not know how to network. Abruptly a business card is placed in another’s hand while that person is staring at the nametag to determine if the person represents a known company … Continue reading Networking at an Event is Only the First Step to Generating Business

Only 1 in Every 4 Retail Customers Complete Their Online Purchase – How to Improve Conversions

by Larisa Bedgood Follow @https://twitter.com/DataMentorsAugust 8, 2016 Ecommerce sales continue to grow, generating over $ 300 billion in sales in the US alone last year. However, online shopping is generally an impersonal experience with lower levels of engagement as compared to the in-store experience. Unlike walking into a brick-and-mortar retail location where a shopper can … Continue reading Only 1 in Every 4 Retail Customers Complete Their Online Purchase – How to Improve Conversions

This is What I’d Do If I Only Had 45 Minutes a Day to Spend on Social Media

by Katerina Petropoulou July 21, 2016 Follow @kat_petropoulouJuly 21, 2016 I was going through some of the articles I ‘d saved on Pocket recently, and I came across this awesome post from Rebekah Radice’s blog which was a recap of the #InfluencerChat on Twitter. One of the questions asked to the community, was how would … Continue reading This is What I’d Do If I Only Had 45 Minutes a Day to Spend on Social Media

Stop Over-Thinking Buyer Personas: The Only 5 Questions E-commerce Sellers Need to Ask

by Andrew Raso July 12, 2016 Follow @marketinggurus3July 12, 2016 Asking 100 questions to build a buyer persona is helpful – for a brand new marketer who knows nothing about their audience. But if you’ve been at this for even a little while, you already have answers to nearly all these questions. In ecommerce, you … Continue reading Stop Over-Thinking Buyer Personas: The Only 5 Questions E-commerce Sellers Need to Ask

6 Strategies That Will Increase Your Social Media Content 100% With Only 50% Effort

by Nancy Grace July 5, 2016July 5, 2016 You must expend a lot of effort to make content go viral on social media because it has to be innovative, relevant, and catchy. Content marketing is the most important part of social media without which it will be challenging to get leads, user engagement, and business … Continue reading 6 Strategies That Will Increase Your Social Media Content 100% With Only 50% Effort