By Aytekin Tank August 20, 2020 I can admit it—I’m a recovering perfectionist. By this I mean, my way of reacting to uncertainty often involves trying to execute everything flawlessly—to be everywhere and available to everyone, sometimes to my own detriment. I’ve been known to burn the candle at both ends trying to get a … Continue reading How holding onto a perfectionist mindset hinders your progress
Chris Abraham — September 26, 2017 Follow @chrisabraham — September 26, 2017 Pixabay You won’t confuse your visitors or piss off Google Search if you start posting historical newsletters, news items, press releases, product launches, and blog posts — as long as you’re honest. Take advantage of the fact that most modern content management and … Continue reading Backfill Your Corporate History onto Your Blog for Google
Usage of “google” as a verb does not automatically invalidate its legal protection. Greg Sterling on May 17, 2017 Google has not committed “genericide,” according to the 9th US Circuit Court of Appeals. While people have used “google” to refer to searching online for nearly 20 years, that does not invalidate the company’s trademark. … Continue reading Google holds onto its trademark as federal court rules it has not become generic (DD)
Michael Peggs — November 11, 2016 Follow @MichaelPeggs— November 11, 2016 According to Syndacast, 74% of all internet traffic in 2017 will be video-based. This is a figure that continues to grow as mobile usage skyrockets and customers are looking for faster, more entertaining content to consume. If, right now, your website only features written … Continue reading How to Effectively Integrate Video Content Onto Your Website
by Ciaran Blumenfeld Follow @momfluentialSeptember 22, 2016 You only get so much space and attention in a social message. Every character counts. It’s frequently necessary to take stock and you may be asking, “Do Hashtags Still Work?” As our options to track and monetize our social messages become more diverse (stickers, emoji, etc), it makes … Continue reading Hang Onto Your Hashtags! Here’s Why Hashtags Still Work
Capitalizing on sporting events can be a great opportunity for advertisers, but will this strategy work for everyone? Columnist Laura Collins looks at the results of some recent campaigns to find out. Laura Collins on August 17, 2016 For any of you out there who aren’t sports fans, this probably isn’t shaping up to … Continue reading Should you hitch your campaigns onto the sporting bandwagon?
