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Use your marketing data as a strategic asset to anticipate trends, optimize resource allocation and drive growth. Kate Gundlach Roberts on November 18, 2024 Project management is more than just a tool to keep your marketing campaigns on track. It’s a strategic asset that can streamline operations, help you stay ahead of the curve … Continue reading 5 ways to use project management data to enhance operational best practices
Balancing onshore, nearshore and offshore solutions allows marketing teams to drive efficiency and brand consistency across global markets. Sue Wolski on October 17, 2024 Marketing and creative teams today are under pressure to do more with fewer resources while ensuring consistent branding. To succeed, businesses must rethink resource management and strive for higher operational … Continue reading How to achieve operational maturity in marketing with a multishoring talent approach
Operational maturity is a key indicator of marketing effectiveness. Here are some solid metrics to track it. Karissa Sachs on August 13, 2024 Let’s start with the basics. The term “operational maturity” may be relatively new to some marketers, but the concept is well established. It ranks how effectively an organization executes and manages … Continue reading Moving up with marketing operational maturity
Learn the importance of evaluating marketing technology tools that enable operational maturity and best practices for finding them. Amy Strickland on June 20, 2024 As a senior leader, one of your core responsibilities is pushing your team’s operational maturity forward so you are ready to meet tomorrow’s challenges. Operational maturity refers to the … Continue reading How to boost operational maturity with strategic martech selection
Laura Patterson July 13, 2021 Process is one of the four pillars of high performing organizations. Highly functional organizations leverage distinctive capabilities and processes to improve efficiencies and effectiveness. Firms with highly functional organizations experience more innovation, market share growth and profit. To ensure your business takes off like a rocket, you need the operational … Continue reading Process is at the Heart of Operational Excellence
Drew Cohen April 14, 2021 Revenue operations (RevOps) is quickly turning into the go-to route to boost operational efficiency and profit. Better yet, technology is making it possible to see higher returns than ever before. However, not all business leaders understand the nature of this new RevOps landscape and the best ways to use RevOps … Continue reading 4 Ways to Drive Operational Efficiency with Revenue Operations
Laura Patterson April 1, 2021 Measurement. Everyone in business today accepts the merits of measurement. One key category of measures, productivity measures, provide insight on how to improve performance. and operational excellence. We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, … Continue reading Productivity Measures Improve Performance and Operational Excellence
Laura Patterson February 24, 2021 https://media.blubrry.com/whats_your_edge/content.blubrry.com/whats_your_edge/operational_excellence_spinning_plates_podcast_1_online-audio-converter_com_.mp3 The goal of operational excellence is to improve business performance through process. Operational excellence is what enables organizations to achieve long-term sustainable growth. At its heart, operational excellence is about how, every person within an organization delivers value to a customer. Dr. Joseph Juran, one of the early experts … Continue reading A Proven Method for Operational Excellence
Phil Forbes September 17, 2020 Many businesses leave finding the right packaging solution to the very last minute. And the reason is simple. To your business, your product and your image are most important. Branding, values, business unique selling points, all these are essential and obviously take priority. So necessities like packaging are left to … Continue reading Value Engineered Packaging: The Unsexiest Way to Lower Your Operational Expenses
Nearly 60% of marketers surveyed by Merkle said they spend more on management tech versus campaign and decision management tools. Amy Gesenhues on February 19, 2020 Marketers are investing more of their budgets in databases and analytics management technology platforms than operational tech solutions like campaign and decision management tools, according to Merkle’s Q1 2020 … Continue reading Marketers are spending more on data management platforms than operational tech
