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Resource shortages are hurting campaigns, operations, martech adoption and more, according to a new CMO Council report. Mike Pastore on February 20, 2025 A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. … Continue reading CMOs say lack of resources is hurting growth opportunities
Prepare your DAM for automated tagging, enhanced search and other AI capabilities with solid data and governance foundations. John Horodyski on January 5, 2024 Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. Its potential … Continue reading The opportunities for AI in digital asset management
Challenges and Opportunities for Europe’s Metaverse Market Husnain Izhar / 22 May 2023 The Metaverse, a virtual universe where people can interact with each other in a 3D environment, is rapidly gaining traction as an emerging market, attracting businesses, investors, and talent from all over the world. However, despite the hype surrounding the concept, … Continue reading Challenges and Opportunities for Europe’s Metaverse Market
ChatGPT: Marketers Missing Online Review Opportunities by Laurie Sullivan , Staff Writer @lauriesullivan, February 24, 2023 Consumers view online reviews as a two-way dialogue, building a bond with brands. They expect an answer from the brand and are more than happy to explore new review methods to keep in touch. A lack of response by the … Continue reading ChatGPT: Marketers Missing Online Review Opportunities
Best Ways Small Businesses Can Tap Fintech Opportunities Calendar / 14 Oct 2022 Businesses have, in the last couple of years, become increasingly digital. At the onset of the global pandemic, many business owners quickly realized the value of utilizing fully integrated digital systems. As businesses grow, so does the technology that helps to … Continue reading Best Ways Small Businesses Can Tap Fintech Opportunities
The “side hustle” content creator economy is thriving, with earnings growing and influencers highly valued. Kim Davis on October 21, 2022 In a new report, Adobe says that over 50% of U.S. “non-professional” content creators are now monetizing their work, and over 75% started doing so over the past year. Almost half say content revenue … Continue reading Adobe reports growing opportunities for “non-professional” content creators
By James Vincent July 13, 2022 Market conditions, rising inflation, and worldwide uncertainty due to war and supply-chain issues are impacting businesses of all kinds and sizes. Some investors and boards are advising companies to cut costs and freeze hires, and some businesses have already started laying off large chunks … Continue reading How to find opportunities in a financial crisis
The B2B buying process has gone primarily digital – most B2B sellers and teams have not. Scott Vaughan on June 28, 2022 Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. This … Continue reading How to turn the great buyer resignation into B2B career opportunities
10 IoT Business Opportunities on the Rise Brad Anderson / 28 Mar 2022 The Internet of Things (IoT) is gaining traction as a connected device. And smart home and office gadgets have taken over the market. According to Statista, the worldwide Internet of Things (IoT) sector will be valued at over $ 1 trillion … Continue reading 10 IoT Business Opportunities on the Rise
In this webinar, learn how AI-powered conversations drive prospective buyers towards the next best action. Cynthia Ramsaran on March 15, 2022 What if you could 10x your best leads, accelerate revenue opportunities and scale your Sales team easily? Welcome to the Conversation-Qualified Era—where contacts enjoy iconic customer experiences, teams can scale personalized attention, and … Continue reading Disrupt the funnel and accelerate revenue opportunities
