Joanne Camarce December 14, 2021 While the chaos unleashed by the pandemic has caused great devastation worldwide, it’s also led to some revolutionary business advancements. When businesses of all shapes and sizes had to quickly pivot during heavy lockdown restrictions, something great happened — a silver lining of sorts. Unfortunately, we had to watch some … Continue reading The Future of Fast-Changing Industries: How Technology Impacts and Creates New Opportunities for Businesses
Women’s Sports Growth = Marketing Opportunities by Jennifer Davis , December 10, 2021 The NCAA recently announced that the Division I Women’s Basketball Championship will use the “March Madness” branding beginning with the 2022 tournament. This change is not only a testament to the growth of women’s college basketball, but all women’s sports at a … Continue reading Women’s Sports Growth = Marketing Opportunities
Jessica Robinson November 15, 2021 The dynamics of the global workforce demographics are headed towards paradigm shifts. In most nations, millennials now represent the largest section of the workforce. In fact, in the near future, millennials will also achieve the milestone of being the largest generation in the global workforce. They are all set to … Continue reading The Opportunities and Challenges of a Millennial Workforce
New Report Explores Brand Opportunities In Burgeoning World Of ‘Community Commerce’ by Richard Whitman , Columnist, October 18, 2021 TikTok, Publicis Groupe and World Advertising Research Center are out with a new report about emerging opportunities for brands in what they call “community commerce.” That’s not to be confused with “social commerce,” which the report … Continue reading New Report Explores Brand Opportunities In Burgeoning World Of ‘Community Commerce’
Wendy Marx October 12, 2021 Would you like to be taken more seriously in your career? Do you want to advance your career or pivot? Personal branding can help you with all of this by boosting your professional authority and influence. In this post, I will clarify what personal brand is, why you should care … Continue reading Personal Branding: How to Maximize Your Career Opportunities Now
Marika Zinca August 25, 2021 In the world of digital marketing, email newsletter monetization is the ultimate win-win since it has vast potential in your organization’s revenue strategy. Businesses are always looking for new channels to help them better engage audiences and boost revenue. These two key objectives are part of their DNA. While chatbots, … Continue reading What Opportunities Can Email Newsletter Monetization Bring to Your Business?
David DeCorte July 25, 2021 Vaccination rates are on the rise; as I write, nearly half of the US population is reported as fully vaccinated against Covid-19. While concerns still linger about Covid variants and the possible need for booster shots down the road, we’re gradually working our way back toward some sense of “normalcy” … Continue reading Challenges & Opportunities Abound in a Post-Covid Marketplace
Eleanor Hecks April 26, 2021 COVID-19 may be waning thanks to our vigilant medical and research communities, but the world has changed irrevocably. Many organizations have undergone a digital transformation faster than ever before, and the pandemic was the major catalyst. Now, more than a year later, everyone is starting to settle in and adjust … Continue reading 5 Growth Opportunities for Businesses to Thrive in a Post-COVID-19 World
Paula Chiocchi April 6, 2021 Spring is here, and it’s time to clear out those digital dust bunnies and get your data house in order. Most of us agree that having fresh, accurate data is essential to fuel effective digital marketing—but it’s easier said than done. Maintaining a clean and accurate database is challenging. To … Continue reading Spring Cleaning: 6 Ways Accurate Contact Data Allows New Opportunities to Bloom
Steven Imke March 1, 2021 The other day I was reading an article that compared the life expectancy of men and women in the US. According to the demographic data the average man lives until age 76 and the average woman to 81, which is 5 years longer than men. This article got me to … Continue reading The Baby Boom Women Demographic Represents Huge Opportunities For Business
